Wesley Vedder

A little bit about your current role:

As Operations Director at Air Marketing, I lead our Sales, Marketing, Client Services, and Data & Insight departments. I’m responsible for making sure we deliver outstanding results for our clients, while driving continuous improvement and supporting the growth of the business.

I work closely with our leadership team to shape strategy, support our people, and drive high performance across the board. I’m passionate about creating a positive, ambitious culture where individuals and teams can do their best work.

Outside of work:

Outside of work, you’ll usually find me surfing, doing CrossFit-style training, or watching any sport I can – I bring that same energy and drive into my role here at Air.

Scott Walker

A little bit of background information:

With over 25 years’ experience in senior leadership and board-level roles spanning digital technology, sales and marketing, and operational leadership, I’m driven by helping businesses grow, adapt, and thrive — particularly in fast-moving, digitally enabled markets.

My career has taken me from self-employed consultancy to roles across the private, public, and third sectors — including Philanthropy Director of an innovative community foundation, Sales Director at a full-service direct response advertising and marketing agency, and Chief Operating Officer of a high-growth digital marketing and communications agency. A constant throughout has been a focus on building smart, effective strategies that unlock growth, improve operational performance, and create lasting impact.

Away from the desk, you’ll find me cheering on Exeter Chiefs and Scotland rugby, enjoying Devon’s beaches and countryside with my cockapoo Bertie, and making the most of everything this part of the world has to offer.

A little bit about my current role:

As Commercial Director at Air Marketing, I’m responsible for leading new business, marketing, onboarding, digital transformation, and the development of our new sales consultancy product.

Alongside this, I’m focused on strengthening strategic relationships with our clients — understanding their evolving needs, identifying opportunities for growth, and ensuring we’re always delivering value that supports their success.

I’m passionate about understanding what really matters to clients and turning those insights into commercially sound strategies that drive tangible results.

Mark Sismore

A little bit of background information:

With over 25 years of experience in the hospitality industry, I spent a decade owning and managing a bar and B&B, and even enjoyed a year living in Gran Canaria. After a rewarding career in hospitality, I made the decision to transition into sales. During this time, I gained qualifications in Sales and Marketing Management as well as Mentoring. My career journey has taken me through a range of sectors, including sustainability and waste management, where I held roles such as Area Manager and Account Manager.

Outside of work, living in Cornwall has given me the perfect opportunity to explore its beautiful coastline, and I’m always on a mission to find the quietest beach. I’m a big sports fan, though these days I’m more of a sofa pundit! However, I still make it to Anfield whenever I can get tickets.

A little bit about my current role:

For the past two years, I’ve been working as a Sales Team Manager at Air Marketing, drawing on my extensive experience in SAAS and e-commerce. I have a data-driven approach and specialise in mentoring teams in challenging industries, helping them achieve success. My focus is on continuous growth and development, both for myself, my team, and the department.

Matilda Powell

A little bit of background info:

I’ve been with Air for just over a year, starting as a Business Development Executive where I worked across a wide range of campaigns, from innovative e-commerce software providers to fleet efficiency solutions. That variety gave me a real grounding in adapting to different industries, learning how to connect with decision-makers, and building confidence in shaping successful campaigns. Over my time here, I’ve since progressed into the Account Manager role, something I’m really excited about as it allows me to focus on building long-term partnerships and making a real impact for my clients. Outside of work, I’m a lover of films, music and writing, and more often than not you’ll find me nose-deep in a book.

 

A little bit about your current role:

As an Account Manager, my role is to act as the dedicated relationship lead for my clients, working as an extension of their business. Day to day, I’m responsible for ensuring campaigns run smoothly and strategically. From planning and leading review meetings to analysing performance data and spotting opportunities for growth. I collaborate closely with our delivery teams to keep everything on track, while maintaining a proactive and solutions-focused approach so my clients can feel confident they’re getting the very best outcomes from their campaigns.

Llew Nicholls

As a seasoned sales professional, three qualities stand out and help me to lead the field amongst my peers. The ability to build relationships, gaining the trust of potential customers and accountability by reaching and exceeding targets.

My vast experience in the marketing field as well as owning and running a marketing agency, has honed my skills in both sales and marketing. I believe integrity and trust form the backbone of every relationship, both business and personal.

A strong business partnership is one where both parties feel they have ‘won’.

Keryn Seal

A little bit of background info:

From 2005 to 2018, I had the privilege of competing as a Paralympic and international blind footballer, representing my country on the global stage. I joined Air Marketing in 2017, progressing through roles including Business Development Executive, Account Manager, and Account Director before moving on to new business roles across industries such as cyber security, SaaS, martech, and sustainability.

Outside of work, I’m passionate about coaching blind football, including my involvement with the India Blind Football Federation. I also serve as a member of the Equality Advisory Group for the Football Association of Wales. In my free time, I enjoy reading, attending gigs, and watching stand-up comedy. A proud supporter of the Wales football team, I make it a point to travel home and away to cheer them on a few times a year.

A little bit about your current role:

As a Senior Account Manager at Air Marketing, I act as the primary point of contact for our clients. My role focuses on driving campaign performance and ensuring alignment between our sales services and revenue operations teams. I collaborate closely with our clients to refine strategies, optimise campaign performance, and provide guidance to maximise the value of their investment with us.

Katelyn Tomlinson

A little bit of background information:

Joining Air Marketing in 2022 as a BDE, I worked with lots of different B2B customers by generating leads on their behalf. I was then promoted to our SDR in 2023, where I was responsible for conducting outreach and prospecting activity on Air’s behalf. My role involved finding new clients across multiple channels which all have the common goal of growing and closing their pipeline. Since then, I have moved into Project Management.

Jumpstarting my career by going straight into work from college, I’ve learnt that if you want to have a good time you need to work in the right place, which why I sought out Air! I love working as part of a team where I have contributed towards their growth and success with innovative strategies, and I feel well suited to a fast-paced environment with a strong and collaborative atmosphere.

A little bit about your current role:

As our Client Project Manager, I am the primary point of contact for our largest and longest standing client, ensuring all internal teams are successfully delivering across all outbound campaigns. I help to create, execute and measure the performance of the client’s campaigns, taking action where needed and collaborating across all departments to drive success. My focus is on exceeding client expectations through clear communication, proactive problem-solving, and continuous improvement.

Jo Marshall

A little bit of background information:

My Career started as a 16 year old working in a travel agents on a Youth Training Scheme, as it was back then, a whole £45 per week salary! I quickly worked my way up through the ranks and by age 19 I was running 2 large branches of a travel agents in the middle of a City Centre, where I stayed for 10 years. Following this, I worked for a large home appliance company in a consumer affairs role, before shortly returning back to the world of sales in a range of BDE, BDM and Quality Assurance roles.

A little bit about your current role:

Today, as a Sales Team Manager, I leverage my experience to drive performance, foster growth, and uphold excellence within my team. My journey through various facets of sales has given me a unique perspective, enabling effective mentorship and results.

I create a dynamic and supportive environment, focusing on collaboration and continuous learning. By setting clear goals, providing regular feedback, and recognising achievements, I boost morale and drive motivation. My hands-on leadership ensures each team member thrives, sharing ideas and best practices for innovative solutions.

Using data-driven decision-making, I track progress and identify areas for improvement, adapting strategies to stay competitive. My background in Quality Assurance helps maintain high standards, delivering exceptional service to our clients.

Joe Wilkinson-Parnell

A little bit of background information:

I worked in a number of sales roles in Recruitment, Lead Generation and Finance before starting as a Business Development Executive at Air. I spent a year as a BDE and then ascended to the role of Sales Team Manager.

A little bit about my current role:

My role consists of supporting my team on their performance, ensuring they achieve campaign targets and their own individual ones. I do this by instilling a focus on the key metrics we use to assess performance, conducting sales coaching and ensuring they have all the tools they need to succeed.

James Greening

A little bit of background info:

My name is James Greening and I am a Sales Team Manager here at Air Marketing. I have been with Air nearly 3 years now, having worked as a BDE and a Senior BDE working across multiple campaigns, utilising skills such as multi-channel selling, traditional cold-calling and more recently pushing towards a leadership role within sales.

I am a big football fan (I won’t tell you who I support in case I jinx their chance of winning a title) and occasionally play in a 5 a side team. I am also an avid gym goer, and enjoy most other forms of sport or physical activity.

A little bit about your current role:

I started in October 2023 as a BDE, mainly focusing on cold calling to generate leads for our clients, who will try and “close” these meetings and therefore convert the good opportunities we pass over into recognised income for their businesses.

More recently I have moved into a Senior BDE role and most recently a Sales Team Manager role focusing more on helping our sales people sharpen their skills, going from poacher to gamekeeper to help drive more and more income for our clients.