Build a real comparison around your business
Compare the real cost of building an SDR function in-house with outsourcing to a specialist sales partner. Factor in salaries, recruitment, management, technology and other costs to understand which model makes commercial sense for your business.
Adjust the assumptions below using your expected salary, recruitment costs and management model. Your results update automatically as you change the figures.
Outbound is one of the toughest channels to crack in B2B sales – but it doesn’t have to be guesswork. The right words, timing, and approach can mean the difference between unanswered calls and booked meetings. That’s why we’ve built The Outbound Sales Playbook That Works – a free, practical guide packed with proven scripts and frameworks designed to help sales teams grow pipeline faster.
What’s Inside the Playbook:
Cold call scripts that cut through and spark real conversations
Email templates that drive replies (not just opens)
Messaging frameworks tailored to B2B decision-makers
Proven approaches to objection handling and follow-up
Strategies to build consistency and scale outbound success
Why Download It?
This playbook isn’t theory – it’s built on the strategies our team use every day to help clients book more meetings, convert prospects, and grow revenue. Whether you’re a Sales Director, SDR, or founder building pipeline, this resource will sharpen your outbound game.
Complete the form below to download your free copy and start using scripts that actually work.
Most sales leaders know their process could run sharper – but spotting where it breaks down isn’t always simple.
Our Sales Process Audit Checklist highlights 10 areas to review before next quarter, helping you identify gaps, remove friction, and boost consistency across your team.
Fill in the form below to download your checklist and start turning process into performance.
Struggling to break into the utilities sector? This free pack delivers proven cold outreach scripts, objection handling techniques, and follow-up strategies – built specifically to help B2B sales teams accelerate results, secure meetings, and close more deals in a complex market.
Discover the secrets to successful collaboration in Sync or Swim: Mastering Sales-Marketing Alignment, a practical guide to enhancing cooperation between sales and marketing teams for improved revenue and efficiency.
Wouldn’t it be amazing if everyone wanted to buy your product or service? It would certainly cut down on all the time, money and effort needed to discover who your ideal customers are and how they like to be sold to.
In reality, even the most successful companies recognise that they can’t appeal to everyone. If you offer a specialised solution tailored to a specific industry, your customer base might be smaller but fiercely competitive. Alternatively, if your product has broad appeal, you might struggle to reach everyone who could benefit from it.
If you’ve had enough of feeling your way around in the dark and would like someone to turn on the light and show you how to precisely target who you’re going after – this guide is for you.
Swipe Right: How to Match with Your Ideal Customer Profile is a guide by Air Marketing, designed to help you understand what an Ideal Customer Profile is, why it matters and how to build your own, to effectively drive revenue for your business.
Your marketing strategy is like a roadmap to achieving your business goals. It’s the foundation that supports your success; encompassing a plan that outlines the key steps and tactics required to effectively promote your products or services, connect with your target audience, and ultimately drive desired outcomes.
It needs to answer the following questions:
Why a Killer Marketing Strategy is Non-Negotiable is a guide by Air Marketing, designed to provide you with 4 key lessons to help you create a killer marketing strategy, tailored to your business.
From your company’s vision to who you target and how you position yourselves to them, a killer marketing strategy contains everything you need to succeed when it comes to communicating with your customers – both current and prospective!
There are five core sections to this script template and within each there are often multiple options on wording. You should pick and choose and test what works for you. The sections covered are:
As a bonus, we’ve also added a section on:
Download the guide by filling in the form below and we’ll answer all the questions and more…
