ON AIR With Owen: Episode 82

We’re excited to unveil the revitalised version of the ON AIR: With Owen podcast, now with a more fluid, engaging format that resonates with the ever-evolving business landscape. “Honest Conversations: The Real Truths About Starting and Scaling Your Own Business” aims to mesh the immediacy of real-world events with timeless business wisdom. This new style is not just a change; it’s an evolution aimed at making the podcast more organic, relevant, and influenced by external factors such as politics and current affairs – elements that profoundly impact real-world business operations and strategies.

Meet Your Hosts: Owen Richards and Neil Finnie

Owen Richards hails from Kent and began his sales career at Forrest Marketing Group in Sydney. After an 8-year stint, Owen returned to the UK and co-founded Air Marketing Group, growing it into a powerhouse offering specialist B2B sales and marketing solutions to businesses across the globe. Known for his relentless positivity and strategic foresight, Owen brings a wealth of experience and a knack for big ideas to the podcast.

Neil Finnie is your quintessential ‘wabi-sabi entrepreneur’ – flawed but beautiful in approach. With over 25 years of experience in nurturing businesses around his passions, from co-working spaces to professional development agencies, Neil’s unique perspective enriches our discussions, making each episode a treasure trove of insights.

What to Expect

Listeners can anticipate a series of engaging, thought-provoking episodes where honesty meets ambition. Whether you’re a startup enthusiast or a seasoned executive, our podcast will provide valuable insights into navigating business complexities with agility and foresight.

Where and When to tune in

Catch new episodes every Wednesday:

Watch: On YouTube or via Air Marketing’s Knowledge Hub.

Listen: On Spotify, Amazon Music, Apple Podcasts, TuneIn + Alexa, Deezer, and more.

Join us as we dive deep into the dynamics of running a business in today’s fast-paced world. Whether you’re seeking inspiration or practical advice, our podcast is your gateway to becoming more adept in the business arena.

Warning: Contains swearing

ON AIR: With Owen Episode 81 Featuring Andy McCreadie – MD, Sandler South West

Introducing our 81st episode of ON AIR: With Owen – our latest interview video series with honest conversation about scaling revenue, hosted by our Founder & CEO, Owen Richards.

Our 81st guest is Andy McCreadie, Managing Director at Sandler South West. Owen and Andy discuss the challenges that sales teams face as they grow.

Including:
– Why do salespeople fail?
– What mistakes are sales leaders making in the current environment?
– The do’s and don’ts of growing out a sales team
– The crucial shift shift every salesperson must make to start seeing results
– What sales leaders and managers should be doing to support their teams
– The important role training and coaching plays in an SDR’s development 

ON AIR: With Owen Episode 80 Featuring Arden Styles – CCO at CEGEN Environmental Group

Introducing our 80th episode of ON AIR: With Owen – our latest interview video series with honest conversation about scaling revenue, hosted by our Founder & CEO, Owen Richards.

Our 80th guest is Arden Styles, CCO at CEGEN Environmental Group. Owen and Arden have a discussion around discovering the true essence of a brand.

Including:
– What ‘brand essence’ means and why it’s important
– Real life examples of brand essence
– How brand essence can represent much more than the product you are selling
– How brand essence works in a B2B environment
– Increasing the degree of certainty: what it means and why it’s important for your clients
– How to define the essence of your brand, and at what stage it should be done
– Aligning a personal brand with an organisation’s brand, and the part digital presence plays
– The know, like, trust funnel
– The types of content a marketer should be producing to promote the essence of the brand
– Real life examples of marketing campaigns that have done this effectively

How can hashtags help to boost business success?

Hashtags are a familiar sight, with most of us now using social media daily. However, many businesses still aren’t utilising them to the best of their ability. Whilst they may seem like a fun way of sharing what you’re up to with friends and family, they are in fact powerful tools. Twitter states that tweets containing hashtags are twice as likely to be seen. Functioning much like keywords/phrases on websites or SERP’s they can gain traction for your company. Therefore, it is worthwhile aligning yourself to ones which will boost your business and help you to develop a recognisable brand.

With so many of us now using social media, there is a hashtag for everything, whether it is #NationalDoughnutDay or #Brexit – hashtags offer an opportunity for everyone to boost their business and start trending conversations around topics of interest. Even if you are time poor or lack the creativity to generate your own hashtags, you don’t have to worry. Today all social platforms make finding popular hashtags easy, as most offer a list of the days trending hashtags so that you can see which ones you can use to optimise your business’ presence.

So, even if you aren’t a doughnut company, your company could produce reactive marketing material around #NationalDoughnutDay. For example: You may buy your whole team doughnuts, why not take a photograph of yourselves enjoying them and post against #NationalDoughnutDay? In jumping on hashtags such as these, it also offers a sense of transparency to your business, showing humanity and your business personality. The wider you reach the more likely you will be seen by your target market.

Using hashtags makes your company relatable. However, it is important to make sure that your company is staying on brand allowing clients and prospects to create a solid concept of what your business offers and values.

If you are an energy company, for example, the hashtags you’re regularly using should help you to portray a message relevant to those that you want to reach. As a suggestion, in using the hashtag, #RenewableEnergy, you will be linked to like-minded businesses, leading authorities in your industry and potential clients, or simply people with an interest in the topic. As a note of caution, it is vital to not use hashtags that could be misconstrued, if you’re an energy company that doesn’t work with renewable energy steer clear. Hashtags that don’t align with your brand message will demonstrate lack of transparency causing your audience to retreat and ultimately damage your company image.

Hashtags are like the dividers in a filing cabinet, when you use a certain hashtag you are telling the social media platform what you’re posting and what category you’d like your post to sit. Hashtags are typically associated with Instagram and Twitter, but Facebook and LinkedIn are now trialling the use of hashtags. Why not jump on the #trend here too? Especially with LinkedIn, a platform developed for growing businesses, where content shows up in Google searches meaning that using hashtags can greatly benefit your business by putting it in front of a larger audience.

Ultimately it is up to you how and when you choose to utilise hashtags on your social media platforms. Whether it’s just to garner support from likeminded businesses, create your own unique brand hashtags, show your interest in current affairs or to start discussions within your industry – promoting yourself or your business as an authority figure within your subject, we encourage you to optimise this simple marketing tool which can make a big difference to expanding the conversations surrounding your business.

#Enjoy! #BusinesstoBusinessMarekting #hashtags