Uniting Experts: All You Need to Know About Using Data in Outbound Sales

In the evolving sales landscape, data has become the linchpin of outbound strategies. But how do we navigate the complexities of using data to boost our contact rates and sales figures?

In this live roundtable, we’re bringing together the leading minds from all major data providers for an exclusive discussion to provide industry insights and answer your burning questions.

Our cracking panel features:
James Isilay – CEO at Cognism
Saif Khan – Director of Sales at ZoomInfo
Liz Fulham – Founder & CEO at TAMI
Paul Gilhooly – VP of Sales at 6sense

Host:
Owen Richards – Founder & CEO of Air Marketing

Key discussion points:
– Most common myths/misunderstood elements of using/procuring data for outbound sales
– Innovative strategies to increase contact rate
– What data is best to use, and how to use it to its full potential to target the right prospects at the right time and through the right channels
– Intent data – How is this evolving and how data can help customers to be more relevant
– How data providers ensure data accuracy for their customers
– The strategic role accurate data plays to improve the quality of pipeline
– The major developments in the data industry the last 12-18 months
– Data providers future plans to evolve their solutions and make prospecting more effective for sales professionals

Who is it for?
Founders & CEOs
Sales & Marketing Leaders
Revenue Leaders
Sales & Marketing Managers
Sales Development Representatives (SDRs)
Business Development Representatives (BDRs)

This roundtable presents a unique opportunity to engage with the best in the industry and come away with knowledge that will place you at the forefront of outbound sales success. Whether you’re in sales, marketing, or business development, understanding how to harness data will give you a competitive edge.

Swipe Right: How to Match with Your Ideal Customer Profile

Wouldn’t it be amazing if everyone wanted to buy your product or service? It would certainly cut down on all the time, money and effort needed to discover who your ideal customers are and how they like to be sold to.

In reality, even the most successful companies recognise that they can’t appeal to everyone. If you offer a specialised solution tailored to a specific industry, your customer base might be smaller but fiercely competitive. Alternatively, if your product has broad appeal, you might struggle to reach everyone who could benefit from it.

If you’ve had enough of feeling your way around in the dark and would like someone to turn on the light and show you how to precisely target who you’re going after – this guide is for you.

Swipe Right: How to Match with Your Ideal Customer Profile is a guide by Air Marketing, designed to help you understand what an Ideal Customer Profile is, why it matters and how to build your own, to effectively drive revenue for your business.

Get your FREE copy of the guide by completing the form below.

From Good to Great: Transforming Sales Teams – Powered by Air Sales Academy

Are you ready to take your sales team to new heights of success? Air Sales Academy presents a special live event aimed to reshape the way businesses approach SDR training and development.

Join our esteemed panel of sales leaders and experts as they unveil their strategies and approaches to building world-class SDR teams.

Panellists:
Erik Pollitt – Sales Trainer & Performance Coach
Michael Hanson – Founder & CEO of Growth Genie
Chris Ritson – Co-Founder & CEO of Flexprts

Host:
Owen Richards – Founder & CEO of Air Marketing

This live roundtable will give you a front-row seat to captivating discussions and valuable insights from experts in the field.

You will hear about:
– Insight from the experts who have achieved extraordinary success in building and empowering top-performing SDR teams.
– Innovative approaches to SDR training, enablement, and development that are redefining industry standards.
– Proven strategies, cutting-edge techniques, and best practices for transforming your sales team’s performance.
– The latest tools, technologies, and methodologies that have driven SDR performance in recent years.
– Exclusive insight into the brand new sessions and resources offered by Air Sales Academy, designed to equip SDR teams for success.

Who is it for?
Founders & CEOs
Sales & Marketing Leaders
Revenue Leaders
Sales & Marketing Managers
Sales Development Representatives (SDRs)
Business Development Representatives (BDRs)

Don’t miss out on this opportunity to unlock your team’s true potential and set new standards of success in the SDR landscape.

The Revenue Revolution Podcast by Jointflows Featuring Owen Richards – Founder & CEO, Air Marketing

We’re thrilled to share an exciting podcast episode from The Revenue Revolution series, hosted by Jointflows – a game-changing tool that simplifies the sales process, with a particular focus on the crucial closing stages. 

In this episode, hosts Mick Gosset (CEO of Jointflows) and Hitesh Kapadia (CRO of Jointflows) engage in a captivating conversation with Air Marketing’s Founder & CEO, Owen Richards. They delve into Owen’s insightful perspective on the current state of the sales and revenue landscape; shedding light on various factors that influence it, including the emergence of new stakeholders during the final stages of the sales process.

They share their thoughts on the essential skills that sales leaders should possess, which unfortunately many often lack. Moreover, Owen reveals the innovative and creative strategies that set Air Marketing apart from competitors in a saturated market.

As the conversation continues, Hitesh and Mick explore Owen’s thoughts on the potential revolution brought about by AI in the sales industry, including how it may reshape the sales landscape, presenting exciting possibilities for the future.

ON AIR: With Owen Episode 81 Featuring Andy McCreadie – MD, Sandler South West

Introducing our 81st episode of ON AIR: With Owen – our latest interview video series with honest conversation about scaling revenue, hosted by our Founder & CEO, Owen Richards.

Our 81st guest is Andy McCreadie, Managing Director at Sandler South West. Owen and Andy discuss the challenges that sales teams face as they grow.

Including:
– Why do salespeople fail?
– What mistakes are sales leaders making in the current environment?
– The do’s and don’ts of growing out a sales team
– The crucial shift shift every salesperson must make to start seeing results
– What sales leaders and managers should be doing to support their teams
– The important role training and coaching plays in an SDR’s development 

I Bet Your SDRs Aren’t Hitting Quota… Here’s Why | SaaSGrowth2023 | Owen Richards

Discover the top 10 reasons why your SDRs may not be hitting their quota in this insightful event talk by our Founder & CEO, Owen Richards, at SaaSGrowth2023 – powered by Sales Confidence.

A bit about Owen:

Originally from Kent, Owen started his sales career at our Sister Company, Forrest Marketing Group (FMG), in Sydney, Australia while traveling. He started as a Telesales Executive and, having planned to be in Australia for a year, he was sponsored by the company and one year eventually became 8. During this time he progressed into a Head of Sales and Operations role.

In 2015, Owen and his wife, Amy, moved back to the UK to start a family, and in early 2016, he co-founded Air Marketing Group with his business partner and Managing Director of FMG, Richard Forrest. Seven years on, Air is now one of the UKs leading sales and marketing agencies; is the parent company to a sales and marketing recruitment company (Seed Talent); and trains and coaches other sales professionals to elevate their performance from good to great through Air Sales Academy

ON AIR: With Owen Episode 80 Featuring Arden Styles – CCO at CEGEN Environmental Group

Introducing our 80th episode of ON AIR: With Owen – our latest interview video series with honest conversation about scaling revenue, hosted by our Founder & CEO, Owen Richards.

Our 80th guest is Arden Styles, CCO at CEGEN Environmental Group. Owen and Arden have a discussion around discovering the true essence of a brand.

Including:
– What ‘brand essence’ means and why it’s important
– Real life examples of brand essence
– How brand essence can represent much more than the product you are selling
– How brand essence works in a B2B environment
– Increasing the degree of certainty: what it means and why it’s important for your clients
– How to define the essence of your brand, and at what stage it should be done
– Aligning a personal brand with an organisation’s brand, and the part digital presence plays
– The know, like, trust funnel
– The types of content a marketer should be producing to promote the essence of the brand
– Real life examples of marketing campaigns that have done this effectively

Download: Why a Killer Marketing Strategy is Non-Negotiable

Your marketing strategy is like a roadmap to achieving your business goals. It’s the foundation that supports your success; encompassing a plan that outlines the key steps and tactics required to effectively promote your products or services, connect with your target audience, and ultimately drive desired outcomes.

It needs to answer the following questions:

WHAT? What are your business goals?

WHY? Why should your people choose you over your competitors?

HOW? How will you reach and engage with your audience?

Why a Killer Marketing Strategy is Non-Negotiable is a guide by Air Marketing, designed to provide you with 4 key lessons to help you create a killer marketing strategy, tailored to your business. 

From your company’s vision to who you target and how you position yourselves to them, a killer marketing strategy contains everything you need to succeed when it comes to communicating with your customers – both current and prospective!

These 4 lessons include…

  • Sizing up your competitors
  • Analysing your business
  • Getting brutal with your targets
  • Getting it done!
Get your FREE copy of the guide by completing the form below.

CloudTask’s Transform Sales Podcast Featuring Owen Richards – Founder & CEO, Air Marketing

Want to know the secret to a successful sales strategy? Air Marketing’s Founder & CEO, Owen Richards, reveals all in an interview with Amir Reiter, CEO of CloudTask.

They discuss:
– How to qualify leads efficiently
– How to find the right niche for any product or service
– How to identify when buyers don’t fit your target

Learn more about how Air Marketing works with expert teams that provide all the sales and marketing services you need to generate a pipeline that drives results and revenue, here.

Connect with Owen and Amir on LinkedIn:
https://www.linkedin.com/in/owenjrichards/
https://www.linkedin.com/in/amirreiter/

Day 7 of Air Marketing’s 12 Days of Christmas: Be Brave Sell More Guide

Does your marketing need a spruce up? (Excuse the Christmas pun!) 🎄 Tired of sending out the same old fluff and seeing the same low ROI?

Then this guide is for you. 

We’ve pulled together 4 lessons to help you think differently about your marketing strategy, ultimately resulting in more sales and long-lasting relationships with your ideal customer. 

The 4 lessons include:

  • Be Brave And Look Closer At The Numbers
  • Be Brave With Your Content
  • Be Brave With Your Targeting
  • Be Brave With Your Delivery

Put together, our 4 lessons in fearless marketing will make you serious money… so download it today!

DAY 8 OF AIR MARKETING’S 12 DAYS OF CHRISTMAS

What’s behind door number 8?