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Case Study Type: Marketing

Optimal Measures

Case
Study

Highlights
Testimonial
Overview
The Challenge
Our Response
Organic web traffic growth, within one year
+ 0 %
Web traffic growth from the U.S domestic market, within one year
+ 0 %
Increase in blog performance pageviews, within one year
+ 0 %
Connections during the last 12 months
+ 0 %

CEO, Optimal Measures

“I have been working with the Air team since 2018. During this time, I have found them to be very responsive, professional and good at anticipating the needs of my business. As a team, they drive projects forwards, never letting things get missed or dropped – they keep me on my toes but respect my priorities, which is very important to me. They are interactive, quick to adjust and I would have no reservations about recommending them to anyone else.”

Optimal Measures
Overview

Optimal Measures helps organisations in every industry to grasp their full business potential by providing powerful solutions that leverage the power of human nature.

Ahead of their launch in 2018, they needed a complete marketing solution and were looking for someone who could help them develop a brand, build a website, implement a social media strategy and promote them through various magazine and press outlets. They needed an engaging brand and website that would generate interest in their tools, alongside a content marketing plan to build their brand.  

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THE CHALLENGE...

Preparing for launch

Optimal Measures approached Air to help as we were already working with one of their partners, Performance Climate System Ltd (PCSL). As an initial step, they opted to follow a similar marketing strategy to their partner, adapting it to suit the US market.

We started from the ground up – firstly focusing on developing a logo and brand colours, developing a modern and professional website, setting up social media channels, and liaising with press contacts in the US to establish and promote their brand. The delivery plan also included:

  • Personal Brand Management
  • Blogging
  • Social media management
  • Advertising
  • Coordination of events
  • Visual and video content

Our Response...

A successful launch and a lasting partnership

After a successful launch, we continue to work with Optimal Measures to ensure their marketing efforts remain targeted, consistent and measurable. We continue to be focused on marketing strategy and consultation, content marketing activity, personal LinkedIn management and delivery for the Founder & CEO, website development and maintenance of digital presence.

TALK TO US

ABOUT YOUR GOALS

Get in touch today. Our experienced team are happy to guide you through the process.

Forrest Marketing Group

Case
Study

Highlights
Testimonial
Overview
The Challenge
Our Response
Increase in web traffic y-o-y
+ 0 %
Increase in organic traffic y-o-y
+ 0 %
Increase in social traffic y-o-y
+ 0 %

Richard Forrest

Chairman, FMG

We’ve been using Air Marketing since 2019 and we have seen a significant growth in reach and engagement on social media. This has translated into more visitors to our website, a steadily increasing number of sales enquiries and new clients. I’d recommend Air to anyone who is looking to build their brand, increase audience engagement and win more sales.

FMG
Overview

Forrest Marketing Group (FMG) was founded in 2006 to provide high-quality outsourced customer service, sales and telemarketing services.

Today they offer a full range of outsourced call centre services and have delivered millions in revenue for leading Australian and global brands.

We started working with FMG in 2019. They needed a trusted partner who could own and drive their entire marketing strategy. We’ve since worked with FMG to deliver a solid tactical plan aligned with their goals; provide expert marketing advice to capitalise on their established brand and grow their reach in new markets.

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THE CHALLENGE...

Planning for success

Every year, we work with FMG to define a 12-month marketing plan aligned with their overarching business strategy.

Since 2019, we have created, managed and delivered FMG’s marketing approach, including the following campaigns and activities:

  • Management of their brand social channels, including LinkedIn, Twitter and Facebook
  • Management of their key personal stakeholders LinkedIn profiles
  • Content creation
  • Online webinar series, planning, management and follow up
  • Creating brand assets and sales enablement collateral

Our Response...

Since 2019, FMG has continued to grow their market share and influence. Their annual customer insight surveys reveal consistently high levels of customer satisfaction, and their inbound marketing strategy has delivered lucrative new clients and projects.

TALK TO US

ABOUT YOUR GOALS

Get in touch today. Our experienced team are happy to guide you through the process.

Tribe

Case
Study

Highlights
Testimonial
Overview
The Challenge
Our Response
Pledges from local businesses
0
Partners signed up
0
Sponsors signed up
0
New website users
+ 0
Social followers
+ 0
Delegates attended a sold out event
0

Owen Richards

Founder & CEO, Air Marketing

“Air Marketing were crucial to the success of the Tribe initiative. Working with us from establishment of the brand through to growing a following, and being a key player in putting together the launch event. This initiative within Exeter really was a unique opportunity to make a difference to local businesses and we’d highly recommend working with Air if you’re looking to see results from your marketing.

Tribe
Overview

Tribe is a not-for-profit initiative driven by Air Marketing in partnership with Exeter Live Better, Exeter City Council and Exeter Chamber of Commerce.

Tribe’s objective is to drive Exeter’s economic growth by decreasing the amount of trade that leaves the local area, strengthening the local supply chain.

They approached marketing services to create a brand, a website and a complete marketing plan to help Tribe launch and then grow their influence and drive pledges from local businesses that they would switch to one local supplier in the next six months.

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THE CHALLENGE...

A strategy to drive local engagement

We worked as a full-service marketing agency for the Tribe Project. Consulting with the partners to create a marketing plan that would help them strengthen their local reputation, create clear messaging that would resonate with local businesses and highlighting the opportunity to develop a thriving local economy:

We developed the brand, logo and website and created an entire marketing strategy, including:

  • Creating partner and sponsor sales presentations
  • Developing sponsorship and partnership collateral
  • Creating all social profiles and ongoing management of social content, scheduling and responding as the brand
  • Designing and delivering a programme of awareness-building events
  • Collaborating with third party agencies to create podcasts, PR, speaker opportunities and media coverage
  • An email marketing campaign to drive survey completions
  • Promoting Tribe’s pledge initiative to local businesses and capturing their details on the website
  • Managed, designed and published a report analysing the data captured, key metrics and insights
  • Planning and organising the launch event at Hotel Du Vin alongside networking events locally in Exeter
  • Writing and managing the entry into the Exeter Living Awards, which saw Tribe as a finalist

Our Response...

Tribe were very pleased with the traction and engagement achieved in the first year, with a highlight as a finalist in the Exeter Living Awards 2020, in addition to the results in our highlights section.

TALK TO US

ABOUT YOUR GOALS

Get in touch today. Our experienced team are happy to guide you through the process.

Toftech

Case
Study

Highlights
Testimonial
Overview
The Challenge
Our Response
LinkedIn impressions increase within first month
0 %
Twitter profile visits increase within first month
+ 0 %
Increase in Facebook reach through ads / sponsored content
+ 0 %
Increase in organic web traffic
+ 0 %

Chris Toft

Founder & CEO, Toftech I.T. Consultancy

“From the outset Air were very organised and professional. They covered all areas from brand awareness to the different avenues of direct and social marketing that would be beneficial to Toftech.

Their knowledge and expertise in targeting campaigns across various platforms has shown a huge increase in traffic across the various social platforms and to the website.

I would highly recommend their services for increasing your reach and opportunities for your business.”

Toftech
Overview

Toftech are specialists in outsourced IT, and their Founder Chris Toft is a highly accredited IT professional who is passionate about delivering the latest insight and expertise to his clients. 

Toftech needed to implement a marketing strategy that would attract prospects and convert leads into clients. They hadn’t previously worked with a marketing agency, so they needed an expert and transparent partner to guide them through how marketing could work for their business.

With an established local client base, they had ambitions to extend their outsourced IT business to a 10-mile radius from Exeter; and target the national and international markets for their other service areas including, Website Development, Server Infrastructure Consultancy and Programme Builds.

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THE CHALLENGE...

Growing brand and influence through an engaging marketing plan

We highlighted that to gain more traction, Toftech needed to build brand and reputation in a wider business region. We worked closely with the team to understand what each of their markets was looking for, gain more insight into the barriers their prospective clients face, discover where they are likely to hear about IT providers, and how to engage them and convert them into clients.

Air proposed reaching out to and engaging potential clients in the following ways:

  • Creating and publishing engaging creative content, including blog posts, on the various services that Toftech offered and pain points that potential clients may be feeling.

  • Creating a targeted social media campaign. This would include sharing curated and creative content on their Facebook, LinkedIn and Twitter platforms. To wider their audience even further and get in front of their target market we created Facebook adverts and LinkedIn InMails to drive enquiries and opportunities into Toftech.

  • Writing PR articles for local publications, including Grow Magazine, to further their reach in the local area.

  • Creating a newsletter to further engage prospects and contacts in their pipeline featuring blog posts, curated content, services and special offers.

Our Response...

Boosting Toftech’s engagement, traffic and pipeline

We delivered a 12-week tactical Social Media Strategy on Toftech’s social media channels, and the website saw an impressive increase in reach and engagement as a result.

Since working with Air Marketing, Toftech has widened its reach in the surrounding area and now has a pipeline of opportunities to nurture and develop into closed clients.

TALK TO US

ABOUT YOUR GOALS

Get in touch today. Our experienced team are happy to guide you through the process.

Olympus Power

Case
Study

Testimonial
Overview
The Challenge
Our Response

Tiffany Bale

Marketing Manager

“Air Marketing have supported us with our HubSpot journey right from the beginning, making sure it was the right tech for us, through to implementation and utilisation. Their bespoke approach to the HubSpot onboarding meant that we could work at the pace that suited us, working around an imminent new brand and website launch, yet still getting HubSpot setup for quick and longer term wins. The addition of training for our wider team and them liaising directly with HubSpot Tech Support on any niche/highly technical questions added huge value to us.”

Olympus Power
Overview

Olympus Power are renewable energy experts based locally to us in Exeter that have specialised in helping businesses to eliminate carbon emissions since 1979.

They create bespoke solutions by designing, building and installing technology that helps companies get closer to net zero whilst cutting energy use and saving them money at the same time.

Olympus Power came to us looking for expert help in onboarding their internal team with HubSpot, as well as teaching them how to implement this powerful CRM in the best way to suit the businesses’ processes and goals. Being an existing client, they were aware of our HubSpot Gold Partner status and knew we were the right team for the task at hand!

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THE CHALLENGE...

We got to work immediately, setting up Olympus Power’s HubSpot from a technical standpoint and building out their portal to make it as efficient for the internal team to use as possible. As part of this we also conducted training sessions with the Sales and Operations team, equipping them with the skills needed to utilise the HubSpot platform and all of its beneficial features to enhance the customer journey and touchpoints. We worked on a weekly basis with their Marketing Manager to create automations, bespoke dashboards and implement any new components they needed based on the team’s needs and feedback. Air Marketing were also a helpful liaison between HubSpot’s own Technical Team and Olympus Power’s Marketing Manager for any very specific technical queries that arose.

We used our expertise to support Olympus Power in planning for quick win activity they could implement right there and then within their shiny new HubSpot portal, as well as advising on longer term campaigns that would help them to make their customer’s journeys more satisfying, meaningful and effective in driving return on investment.

Our Response...

With their data seamlessly migrated over from their previous CRM system, their bespoke HubSpot build is up and running and their initial campaigns executed. Olympus Power are very happy with the visibility their setup now provides them. Their custom dashboards and automations implemented they are able to gain valuable insight into their campaigns and their effectiveness both at a glance and more in depth!

This coupled with the training provided by our team has given the internal Sales and Operations team the confidence to use and leverage HubSpot to their advantage.

TALK TO US

ABOUT YOUR GOALS

Get in touch today. Our experienced team are happy to guide you through the process.

Full Fibre

Case
Study

Testimonial
Overview
The Challenge
Our Response

Dan Jones

Chief Sales Officer

“From our initial discussions with Air Marketing their creative flair, innovation, excitement and real team collaboration was evident and it was not just a sales pitch, they have truly become a part of our ethos and team, like us they live and breathe the fibre journey. Their integration and vision is outstanding, Air feel much more like a part of the family than a contractor so every step of our adventure they are firmly strapped into the fibre engine with us.”

Full Fibre
Overview

Full Fibre are a wholesale broadband business passionate about bringing full fibre optic internet access to otherwise forgotten market towns.

Allowing consumers a broader choice whilst also creating a competitive marketplace to promote innovation, outstanding customer service and better value for money. Full Fibre have a consumer facing presence called Fibre Heroes, who really bring to life the brand in the local communities where they are serving broadband. In the early days of their business, having just hired a Marketing Director and in possession of a healthy marketing budget, Full Fibre recognised the need to partner with a trusted marketing agency who could formulate a plan to grow their business quickly but with longevity in mind – and guide them on the best ways of going about it.
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THE CHALLENGE...

Following a successful pitch process, Full Fibre chose Air Marketing to help them increase awareness around their brand, improve the buyer journey and customer experience with their company, and ultimately generate warm leads that become conversions for their partner ISPs.

Our team at Air quickly became a seamless extension of the growing Full Fibre team, working extensively on all areas of their marketing and sales output which included:

  • Producing a strategic marketing plan that aligned with sales objectives, clearly defining client personas and behaviours
  • Producing a full suite of creative assets including assisting with brand guidelines, creative ideas, artwork and animations
  • Implementing a HubSpot CRM as well as ongoing management to ensure a tailored buyer journey and bespoke customer experience
  • Producing a fully encompassing communications strategy that included out of home advertising, Sky AdSmart advertising, direct mail, radio advertising, email marketing, community events and outreach campaigns
  • Creating activity-tested Facebook and Instagram campaigns
  • Creating a comprehensive all-in-one reporting matrix with bespoke dashboards so that activity and targets can be seen at-a-glance

Our Response...

In aligning our activity with Full Fibre and their goal of building high quality fibre networks at pace, we’re proud to have a hand in them expanding at one of the quickest rates in the industry and cementing their reputation as a truly credible alternative fibre network. Full Fibre continue to create new targets building on the successful expansion of their business within underserved towns – they plan to reach more than 500,000 premises by the end of 2025 and are currently well ahead of schedule – and we plan to be right by their side. Continuing to help them creatively market their fibre broadband solutions driven by all of the data we have amassed so far and all that’s to come in the future!

TALK TO US

ABOUT YOUR GOALS

Get in touch today. Our experienced team are happy to guide you through the process.

QA Higher Education

Case
Study

Highlights
Testimonial
Overview
The Challenge
Our Response
Years Working Together
0 +
Marketing Services have been working with QA since January 2019.
Exceeded Target
+ 0 %
In the last 6 months of 2020 alone, we exceeded targets by 25%.

Holly Maunders

Marketing Manager, QA

“It’s been a pleasure to collaborate with Air Marketing over the past couple of years. We have worked very closely together on the detail of the campaigns to ensure their success. Their insights and recommendations have truly supported the continued success of our partnership and I look forward to what the future holds!”

QA Higher Education
Overview

QA delivers training, apprenticeships and tech skills to UK companies large and small. They also work in the Higher Education space.

Working in partnership with multiple UK universities they recruit, market and deliver a range of educational programmes from foundation level, to undergraduate and postgraduate degrees, and degree apprenticeships.

QA came to us with a desire to expand upon their existing lead generation, particularly focused on one of their university partners. QA wanted some expert advice to implement lead generation activities that would yield excellent results and the ROI that they set out to achieve.

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THE CHALLENGE...

A winning strategy

They engaged Air Marketing and collaboratively we designed a strategy that would leverage paid advertising on social platforms, LinkedIn and Facebook, to deliver results.

  • We designed a strategy that intelligently considered their target market and investigated their key personas, to ensure their message was targeted and personal, and inspired action.
  • We worked collaboratively on their key messages, and ad formats to ensure their campaigns were impactful and engaging.
  • We advised on delivery channels, investigating using the likes of LinkedIn Message Ads vs LinkedIn Sponsored Content carousels and Facebook feed vs Instagram stories, to optimise the results from the best performing channel.
  • We expertly advised and extrapolated the analytics from In-Platform form utilisation and optimisation to gain both lead quantity and lead quality.

Our Response...

Growing trust and delivering results We now have an established working relationship with QA and have worked across many different lead generation campaigns for key campuses and courses since January 2019. This is in no small part due to the outstanding results achieved, which includes, our LinkedIn Message Ads consistently outperforming LinkedIn’s own open rate benchmark averages of 35-55%.

TALK TO US

ABOUT YOUR GOALS

Get in touch today. Our experienced team are happy to guide you through the process.

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