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Category: Company News

Air Marketing Relocates to New HQ to Support Hybrid Growth Strategy

Posted on by Hannah Sanders

PRESS RELEASE:

Air Marketing, a leading UK outsourced sales and marketing agency, has announced the relocation of its headquarters to a new site in Exeter, supporting the company’s transition to a more agile, hybrid working model.

Air Marketing can now be found at: Generator Hub, The Gallery, Kings Wharf, Exeter EX2 4AN.

The move reflects Air Marketing’s forward-thinking approach to work, designed to offer greater flexibility to its growing team while continuing to deliver exceptional outcomes for clients. The new space has been built to encourage collaboration, innovation, and a culture of high performance, aligning with the evolving needs of both employees and customers.

Owen Richards, Founder and CEO of Air Marketing, commented:

“Our new headquarters symbolises the next chapter for Air Marketing. It’s not about having more desks — it’s about creating the right environment for our team to thrive and for our clients to feel the benefit. As the world of work evolves, so too do we — ensuring we remain agile, connected, and relentlessly focused on delivering results.”

The relocation is part of a wider strategy that has seen Air Marketing continue to innovate its service offering, strengthen its training academy, and build strategic partnerships with organisations such as CRO Connected — further solidifying its position as a trusted partner for ambitious businesses seeking sustainable growth.

Air Marketing Announces Strategic Partnership with CRO Connected to Strengthen Revenue Expertise for Clients

Posted on by Hannah Sanders

PRESS RELEASE:

Air Marketing, a UK leading outsourced sales and marketing agency, is proud to announce a strategic partnership with CRO Connected, an exclusive network of Chief Revenue Officers and commercial leaders from some of the world’s fastest-growing businesses.

The partnership brings together Air Marketing’s proven expertise in building high-performing sales and marketing programmes with CRO Connected’s unrivalled network of revenue strategists. Together, the organisations will offer clients enhanced access to real-world commercial insights, operational best practice, and the latest thinking in sales leadership.

Owen Richards, Founder and CEO of Air Marketing, commented:

“At Air, we’re passionate about delivering tangible results for our clients. Our partnership with CRO Connected allows us to go even further — connecting the expertise of our sales and marketing teams with frontline perspectives from the world’s top revenue leaders. It’s about helping our clients not just to grow, but to grow intelligently and sustainably.”

Joshua Smith, Founder and CRO of CRO Connected, added:

“CRO Connected was created to foster open, honest conversations among the people driving commercial growth. Partnering with Air Marketing — a business that shares our ethos for transparency, innovation, and performance — felt like a natural next step. Together, we’re bringing unparalleled value to the organisations we serve.”

Through the partnership, Air Marketing will connect with some of the most experienced go-to-market executives across sales, marketing, revenue operations, and customer success. CRO Connected’s peer network is centred on sharing insights, strategies, and real-world experiences to drive sustainable business growth.

Air Marketing Reaches Platinum Tier as a HubSpot Solutions Partner

Posted on by Hannah Sanders
HubSpot Platinum Partner Award
HubSpot Platinum Partner

PRESS RELEASE:

Today, Air Marketing announced that it has reached the platinum tier of the HubSpot’s Solutions Partner Program. HubSpot, a leading CRM platform for scaling companies, works hand-in-hand with partner experts to grow their businesses through inbound software, services, and support. 

The Solutions Partner Program is an ecosystem of experts that offer marketing, sales, customer service, web design, CRM, and IT services. It’s a global community that believes putting customers first is the key to growth, and enables its members to offer a wide breadth of more sophisticated solutions across the entire customer experience.

To achieve status as a platinum tier solutions partner, partners must earn 270 sold points, earned by selling to new or existing customers, and 150 managed points, earned by servicing existing customers.

Over the past year, Air Marketing has grown its business by incorporating inbound strategies to attract, engage, and delight customers. The Exeter-based agency provides comprehensive outsourced sales and marketing solutions to businesses worldwide, from start-ups to established brands. Their range of customisable services—including outsourced SDRs, multilingual sales, digital marketing, and organic content marketing—are designed with flexibility to meet their clients’ unique business objectives. Founded in 2015 by CEO Owen Richards, Air Marketing remains independently operated, leveraging experience and results-driven strategies to generate quality leads, build relationships with ideal customers, strengthen sales pipelines, and enhance ROI.

To learn how Air Marketing can support your business as a HubSpot Solutions Partner, click here. 

We’re Sponsoring the Fearless Leader Award at This Year’s NOTTY Business Awards

Posted on by Hannah Sanders
Fearless Leader Award

Air Marketing is thrilled to announce its sponsorship of the Fearless Leader award at this year’s NOTTY Business Awards. With a stellar lineup of judges, stringent criteria, and a legendary awards evening, the decision to sponsor was an easy one for the team at Air HQ. 

“As a company, we pride ourselves on our ‘Be Brave, Sell More’ mantra, and aligning with the Fearless Leader category was a no-brainer,” said Owen Richards, CEO of Air Marketing. “I’ve worked with the NW team in the past, and their vision for meritocratic awards that disrupt the marketplace aligns perfectly with our values at Air. We’re proud to play our part.” 

“You miss 100% of the opportunities you don’t take, and at Air Marketing, we encourage an environment of taking the shot. Sponsoring this award category, which epitomises our ethos, is truly fitting. As Michael Brenner, CEO of the Marketing Insider Group, said, ‘Being fearless is not about how you feel; it’s about how you act.’ The winner of the NOTTY will need to demonstrate truly impressive achievements to impress this year’s judges.” 

Air Marketing is going all-in with its association with the awards. A promotional video is in production, an exciting ‘Fearless Leaders’ invite-only event is in the planning, and the team will also feature in a music video leading up to the awards. 

Founded in 2016, Air Marketing has established itself as the premier outsourced sales and marketing agency in the UK, thanks to the unparalleled expertise and commitment to excellence of its 65+ strong team. Serving a diverse clientele, from global brands to start-ups, Air Marketing has orchestrated thousands of sales opportunities and generated over £1bn of new business revenue for its clients.

The NOTTY’S will take place on the 21st of November at the Forge of Winslade Manor and will feature 15 award presentations in a landmark evening. NOTTY founder Chris Bentley is pulling out all the stops to ensure that all 350 guests have as much fun as the eventual award winners. It’s a night not to be missed. 

To be in with a chance of winning the Fearless Leader category at the NOTTYS, visit thenottys.co.uk and submit your application today. 

Go on, be brave. 

Launch of The SDR Academy by Air Sales Academy

Posted on by Hannah Sanders

We are delighted to announce our further expansion with the launch of  The SDR Academy by Air Sales Academy – a virtual sales training academy to help businesses upskill their sales teams.

The SDR Academy is designed to help businesses across the UK, train Sales Development Representatives (SDRs) in skills including cold calling, social selling, email writing, and objection handling. All sessions are live and interactive, allowing delegates to ask questions as they learn.

Delivering the live sessions will be trainers like Erik Pollitt, a Sales Trainer & Consultant with over fifteen years of experience (including as Learning & Performance Manager at ao.com), Owen Richards (Air’s Founder & CEO) and James Ski (Founder of Sales Confidence).

Erik said: “Many businesses want to create a comprehensive training package for sales staff but don’t have the time, money, or experience. This is where Air’s Sales Academy comes into its own. With over 100 sessions on offer, delegates can attend as many or as few sessions as they want, whether they’re working from home or the office.

We offer an ongoing training solution. One that sees your sales reps experience industry leading training sessions every week. And with a cost of as little as £15 per person per session, companies will see a fantastic return on their investment.”

Owen Richards, Founder & CEO of Air Marketing, continued: “We’ve been providing sales support to companies across the country for several years, employing and training SDRs. As a part of that journey we have built a best-in-class training academy internally, and it makes sense to open that experience up to other organisations. We’re perfectly placed to offer relevant, innovative, and effective SDR training, and help other companies get the most out of their investment in sales roles.

It’s been exciting pulling all of the content together and now we’re able to offer this brand-new service to businesses that want to improve their sales results and see tangible results. I’m just looking forward to getting started.”

To find out more about The SDR Academy, visit the website here, or call our team on 0345 241 3038.

Air Marketing’s Verity Studley-Wootton announced as one of 50 Digital Women to Watch at 2022 Digital Women Awards

Posted on by Hannah Sanders

Air Marketing’s Verity Studley-Wootton announced as one of 50 Digital Women to Watch at the 2022 Digital Women Awards.

The Digital Women Awards celebrates women from their community and beyond who are doing incredible work in digital and business. The Digital Women Awards are open to any and all women working in digital industries and entrepreneurship, and entrants go through a rigorous judging process by their esteemed panel.

Lucy Hall, Community Lead and Founder of Digital Women said:

“We are really excited to celebrate once again all of the incredible women going over and above and doing truly amazing things in the digital space. This is a significant time to celebrate businesswomen, entrepreneurs and all people in digital industries, I’m so glad we get to recognise all of these fantastic achievements from our community and beyond at the Digital Women Awards 2022.”

About Verity

Verity is the Head of Marketing Services at Air Marketing – a full-stack, outsourced sales and marketing agency, based in Exeter. In addition to leading the day-to-day business operations, Verity is passionate about using the best marketing techniques to reach, attract and convert prospects for her clients to deliver results. Ultimately, if it doesn’t drive opportunities, then for her, it isn’t marketing. Verity prides herself on living these values every day as well as being a great communicator to clients and her internal team. She champions the continuous professional development of the team at Air and is always seeking to further her knowledge and enhance her skills within marketing so that Air can remain on the cutting-edge of the very best marketing practices that will achieve the results her clients are looking for. Verity is also a Chartered Institute of Marketing (CIM) qualified marketer and the Communications Ambassador for the CIM South West Board. This voluntary role sees her representing the views and hearing the opinions of other marketers in the South West to best serve CIM members.

About Digital Women

Digital Women is an online skill-sharing community where women can learn new and improve their existing digital skills, while being supported and inspired by other women.

The mission of Digital Women is to inform, educate and empower as many women as possible through digital skills. We want to help close the digital skills gap and ensure women are valued and respected in the ever-growing range of digital industries. The Digital Women Awards are a celebration of the people making waves in digital and business. The 2022 Awards ceremony took place in London on the 14th October 2022.

To join the conversation, get involved and help support their mission, visit:

www.digitalwomen.live | www.digitalwomen.club | www.digitalwomenawards.com

We’re Merging Our Social Channels

Posted on by dukadmin

Our official merge launch with sister company, Roots to Market, is fast approaching! Soon you will be able to see both sales and marketing content in one place…

In addition to valuable sales news and insights, we will begin to share enhanced marketing insights from all of Air Marketing‘s social media channels.

Stay tuned for further merge updates – make sure you’re following us so you don’t miss a thing:

Follow us on LinkedIn

Follow us on Twitter 

Follow us on Facebook

Follow us on Instagram

Follow us on Youtube

Air’s Core Values: Defining The Foundations That Team Air Is Built Upon

Posted on by Hannah Sanders

Ethos: “We Not Me” 
We support, celebrate, acknowledge and understand one another. We seek to make others’ day better, not worse.

A – Ambitious
We strive for high performance and always deliver the best in everything we do.

I – Innovative
We seek to innovate and improve, challenging the status quo. 

R – Resilient
We tackle challenges head-on, we’re pragmatic, solution focused and tenacious. 

P – Positive
We build positive relationships with our colleagues and with our clients. We support, celebrate, appreciate each other, and seek to understand. We value diversity and we look for the positives in everything we do. We make other people’s days better through our interactions with them.

O – Ownership
We turn up on time and choose a winning attitude. We take ownership of our actions and output. We are accountable for driving our own development. We strive to become the best version of ourselves that we can be.

Roots to Market Are Merging With Air Marketing!

Posted on by Hannah Sanders

We’re delighted to announce that our sister company, an outsourced marketing agency, Roots to Market is merging with Air Marketing to create a full stack sales and marketing agency. Combining forces, we’ll deliver exceptional services in the UK and internationally for some of the world’s leading brands.

We began life in 2016, started by Founder & CEO, Owen Richards, who saw a gap in the market for professional, elite outsourced sales services. He built a team of likeminded and talented individuals who shared his passion for sales.

In 2018, Roots to Market was formed, providing clients with exceptional full-service marketing, positioning themselves as demand generation specialists and HubSpot Gold Partners.

Announcing the merger, Owen said “This landmark moment gives us the ability to deliver greater client value across sales and marketing, whilst maintaining and preserving our specialist services. Within our service portfolio we can provide clients with what they need, not what we can deliver.”

Ourselves and Roots to Market have been providing clients with this blended sales and marketing mix for some time now and Owen sees their integration as “…the next logical step – delivering our services without borders as one brand, one team and one organisation that will deliver high value for clients and accelerated growth for the business as a result.”

With both ourselves and Roots to Market having enjoyed high growth within the last two years and being equally positioned, coming together allows us to build on the development of an exceptional team, obsessed with unlocking client value.

Owen concludes “I’d like to thank everyone at Roots to Market and Air Marketing. It’s joint success that makes this so exciting and compelling. As one company we’ll be perfectly positioned to cater to our clients’ complex, strategic and multichannel needs in both sales and marketing.”

Watch the video above to hear more from Owen.

With such rapid growth, we’re also looking to expand our team. If you’re looking for your next role in sales or marketing, check out our careers page or contact our Talent Acquisition Specialist, Jason Kana, on 0345 241 3038, or via email: careers@air-marketing.co.uk.

Welcome To Air (2022 Video)

Posted on by Hannah Sanders

An introduction to who we are and what we do.
 #TeamAir

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