In this episode of our ‘Expert Sales Advice’ series, we ask the question ‘how important is it to keep sales going during this time?’. Find out the answer in this video featuring our Managing Director, Owen Richards, and and sister company Forrest Marketing Group’s Managing Director, Richard Forrest.
Owen Richards from Air Marketing Group appears in Leaders Council podcast alongside Geoff Hurst.
The Leaders Council of Great Britain and Northern Ireland is currently in the process of talking to leadership figures from across the nation in an attempt to understand this universal trait and what it means in Britain and Northern Ireland today.
Our Managing Director, Owen Richards, was invited onto an episode of the podcast, which also included an interview with Geoff Hurst. Host Matthew O’Neill asked both guests a series of questions about leadership and the role it has played in their careers to date.
Matthew O’Neill commented, ‘Hosting a show like this, where you speak to genuine leaders who have been there and done it, either on a national stage or within a crucial industry sector, is an absolute honour.’
Lord Blunkett, chairman of The Leaders Council of Great Britain and Northern Ireland said, ‘I think the most informative element of each episode is the first part, where Matthew O’Neill is able to sit down with someone who really gets how their industry works and knows how to make their organisation tick. Someone who’s there day in day out working hard and inspiring others. That’s what leadership is all about.’
Listen to the full podcast below.
What is the science behind inside sales?
In this, our third vlog, Owen, Simon Murthwaite and Simon Scott-Nelson discuss the metrics, the science and the maths behind inside sales. From A/B testing data through to the actual conversions of a lead to a sale, they discover that telesales is far from a scatter gun approach!
Have you you considered each step of the lead journey process from prospect to client? How do you nurture your leads and keep track of the journey?
‘48% of businesses say most of their leads require “long cycle” nurturing with many influencers’. (Ascend2)
Have you got your lead journey clearly mapped out?
‘Companies that excel at lead nurturing generate 50% more sales at a 33% lower cost’ (Forrester, 2014).
Click on the below to view this infographic that easily walks you through the entire lead journey process from prospect to client.
Temperature checking your sales prospect will give you an indication of their feelings without asking for the sale. But what is the best method to do this? Take a look at our latest video to find out how:
Whether you’re already a client or considering using us, we aim to give you confidence in our operation and provide guidance for yours. When it comes to GDPR, there is already enough confusion, so we’ve decided to use plain English to explain how we have got ourselves ready. We have created a GDPR Readiness Statement which is not going to confuse the matter, only make it easier to understand.
Please take a few moments to read our GDPR Readiness Statement to fully understand the changes that have been made/are being made by Air in preparation for GDPR.
You can find our GDPR Readiness Statement here.
If you have any questions about how you can better prepare for the GDPR, just let us know, we’re happy to help.
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