From Zero Knowledge to Big Sales Success – Event Talk with Air Marketing’s Katelyn Tomlinson

We’re excited to share the inspiring talk by our very own Business Development Executive (BDE), Katelyn Tomlinson, at Sales Confidence‘s SDRs and BDRs event. Katelyn shared her personal journey of going from a beginner position with little knowledge of SaaS to becoming a successful BDE at Air Marketing.

In her talk, Katelyn gave insightful B2B sales tips that helped her achieve her goals, and encouraged others who are new to the SaaS space, thinking about launching a new career in sales, or even seasoned professionals to learn from her experience.

Through her infectious motivation and drive, Katelyn showed that success in sales is not only about having prior knowledge or experience, but also about the right mindset, determination, and willingness to learn and grow.

At Air, we believe that everyone has the potential to achieve their goals, and we are proud to have Katelyn as a part of our team. Her success story is a testament to the value we place on personal development and continuous learning, which we believe is vital to our growth as a business.

So, whether you’re new to the SaaS space or a seasoned professional, we invite you to watch Katelyn’s 7-minute talk and get inspired to take your sales game to the next level!

LIVE Event: The Great Debate – Paid Vs. Organic

Introducing our first live debate of 2023 in our popular debate series! We’re excited to tackle the topic of Paid vs Organic – where is best to invest your marketing budget in 2023?

Our panellists have tried and tested in their field, they have their favourite and they’re ready to battle it out…

Fighting for team ‘Paid’ we have:
Jaye Cowle – Managing Director of Launch

And on team ‘Organic’ we have:
Sam Dunning – Co-Owner of WEB CHOICE
Dan Holt – Managing Director of Boss Digital

Sitting in the cross-fire and chairing the debate is our very own Founder & CEO, Owen Richards.
 
Who is it for?
Founders
Sales Leaders
Revenue Leaders
Sales Managers
Sales Development Representatives

LIVE Roundtable: Be Brave, Sell More – Why bravery in your sales and marketing can drive growth

Re-play our FIRST live roundtable event of 2023, where we brought together some of the bravest marketers and personal brands to discuss the power of being brave in the world of sales and marketing.

Our panel of experts shared their experiences and insights on how taking bold actions and embracing risk can lead to greater success.

Featuring:
Bethany Joy – Brand Voice Strategist
James Brooks – Founder of Team Brooks
Lewis Kemp – CEO at Lightbulb Media
Matty Potter – Illustrator & Animator at Offended

They covered:

✔️ The role of bravery in innovation – how can companies balance the need to try new things with the need to protect their reputation and bottom line?

✔️ Impact on customer trust and loyalty – how can companies build trust with customers while taking risks and trying new things?

✔️ Use of data and analytics – how can businesses use data to inform their approach and mitigate potential negative outcomes?

✔️ Potential benefits and drawbacks of “playing it safe” in marketing – in what situations might a conservative approach be more effective?

✔️ The role of leadership in promoting a culture of being brave – how can leaders encourage their teams to take risks and try new things.

Take the opportunity to learn from the best and gain valuable insights on how to take your brands to the next level.

Who is it for?
Founders & CEOs
Sales & Marketing Leaders
Revenue Leaders
Sales & Marketing Managers

DOWNLOAD OUR GUIDE

TO FEARLESS MARKETING

We’ve pulled together 4 lessons to help you think differently about your marketing strategy, ultimately resulting in more sales and long-lasting relationships with your ideal customer. Just fill out the form below to receive your copy.

LIVE Event: The Great Sales Debate – Outsourced SDR Vs. In-House SDR

Join us for our LAST live event of 2022, in our popular series ‘The Great Sales Debate’. Watch as we bring together some of the top sales and revenue leaders from around the world, to argue their cases in controversial sales and marketing disputes.

This month’s topic is: Outsourced SDR Vs. In-house SDR

Everybody has an opinion, most have chosen a side. Our panellists have tried and tested in their field, they have their favourite and they’re ready to battle it out…

Fighting for team ‘Outsourced’ we have:
Luke James – Founder & Director at 4Marketing
Marco Alfano-Rogers – Sales Director at Air Marketing

And on team ‘In-House’ we have:
Benjamin DennehyThe UK’s Most Hated Sales Trainer®
Matt Milligan – Co-Founder at Uhubs

Sitting in the cross-fire and chairing the debate is our very own Founder & CEO, Owen Richards.

Who is it for?
Founders
Sales Leaders
Revenue Leaders
Sales Managers
Sales Development Representatives

LIVE Event: The Great Sales Debate – Cold Calling Vs. Inbound Marketing

Sometimes the recipe for a good discussion is to simply pick an important topic, invite a few experienced people who disagree with each other, and then sit back and listen… so that’s exactly what we’re doing!

Join us for our latest live event series of 2022: The Great Sales Debate. Watch as we bring together some of the top sales and revenue leaders from around the world, to argue their cases in controversial sales and marketing disputes.

The third topic of the series is: Cold Calling Vs. Inbound Marketing – which is best for lead generation?

Everybody has an opinion, most have chosen a side. Our panellists have tried and tested in their field, they have their favourite and they’re ready to battle it out…

Fighting for team ‘cold calling’ we have:
Owen Richards – Founder & CEO at Air Marketing
Gerry Hill – Regional Vice President, EMEA at ConnectAndSell

And on team ‘inbound marketing’ we have:
Sam Dunning – Co-Owner & Sales Director at Web Choice
Justin Rowe – Chief Marketing Officer at Impactable

We are switching things up this month, with James Ski, Founder & CEO of Sales Confidence, hosting the debate! He will aim to challenge the viewpoints of our panellists and encourage a healthy debate, with tangible takeaways for everybody tuning in.

Who is it for?
Founders
Sales Leaders
Revenue Leaders
Sales Managers
Sales Development Representatives

LIVE Event: The Great Sales Debate – Office Vs. Home Working

Sometimes the recipe for a good discussion is to simply pick an important topic, invite a few experienced people who disagree with each other, and then sit back and listen… so that’s exactly what we’re doing!

Join us for our latest live event series of 2022: The Great Sales Debate.

Watch as we bring together some of the top sales and revenue leaders from around the world, to argue their cases in controversial sales and marketing disputes.

The second topic of the series is: Office Vs. Home Working – which is best for SDRs?

Everybody has an opinion, most have chosen a side. Our panellists have tried and tested in their field, they have their favourite and they’re ready to battle it out…

Featuring:

Kaitlen Kelly – Sales Manager at Klaviyo
Tim Johnson – VP of Sales at Visualsoft
Georgia Benham – Head of Client Strategy at Air Marketing

Sitting in the middle is your host, Owen Richards, Founder & CEO of Air Marketing, who aims to challenge the viewpoints of our panellists and encourage a healthy debate, with tangible takeaways for everybody tuning in.

Who is it for?

– Founders
– Sales Leaders
– Revenue Leaders
– Sales Managers
– Sales Development Representatives

SaaSGrowth Live 6th July 2022

Wow, what an event! If you didn’t manage to tune in for SaaSGrowth 2022, powered by Sales Confidence, on Wednesday 6th July, you can watch it here. 1,700+ people signed up for the event co-hosted by our Founder & CEO, Owen Richards, and James Ski, Founder of Sales Confidence.

We listened to some incredible talks from fantastic speakers including a talk from Owen himself around SDR ramp time being much longer than you think. You can watch it below.

LIVE Event: The Great Sales Debate – Quality Vs. Quantity

Sometimes the recipe for a good discussion is to simply pick an important topic, invite a few experienced people who disagree with each other, and then sit back and listen… ….so that’s exactly what we’re doing!

We are excited to announce our latest live event series of 2022: The Great Sales Debate. Watch as we bring together some of the top sales and revenue leaders from around the world, to argue their cases in controversial sales and marketing disputes.

The first topic of the series is: QUALITY Vs. QUANTITY of activity in outbound sales Everybody has an opinion, most have chosen a side – and our first panellists of the series are no exception!

They have tried and tested in their field, they have their favourite and they’re ready to battle it out.

Including:

Benjamin Dennehy – “The UK’s Most Hated Sales Trainer®

Dale Dupree – Founder & CSO at The Sales Rebellion

Mark Ackers – Sales Director at Allego

Sitting in the middle is your host, Owen Richards, Founder & CEO of Air Marketing, who aims to challenge the viewpoints of our panellists and encourage a healthy debate, with tangible takeaways for everybody tuning in.

There will also be the opportunity to give your own opinions and ask questions throughout the event. Simply register for free, send us your question in advance or ask us live.

Who is it for?

Founders

Sales Leaders

Revenue Leaders

Sales Managers

Sales Development Representatives

LIVE Event: Cold Calling Training Session for SDRs, BDRs & Telesales Executives

On 16th June, we ran an exclusive online cold calling training session for Sales Development Representatives (SDRs), Business Development Representatives (BDRs) and Telesales Executives. Watch the recording or download the presentation below.

On the topic of cold calling, the two hour session covered:
– What to say
– What not to say
– How to get the best outcome
– How to handle objections

Hosts:
Owen Richards (Founder & CEO at Air Marketing)
Isheeta Abdullah (Training & Resource Manager at Air Marketing)

Who is it for?
– Sales Development Representatives (SDRs)
– Business Development Representatives (BDRs)
– Telesales Executives

Whether you’re a cold calling newbie; looking to start your sales career; or a seasoned professional seeking to refresh your sales approach, you are guaranteed to learn something.

CAREERS

Join team Air

We’re always open to hearing from talented people who are interested in a career at Air® Marketing.

We’re based in a vibrant, modern office in Exeter city centre, close to the Cathedral, and pride ourselves on having an exciting team-orientated culture – there’s never a dull day at Air HQ!

LIVE Presentation: How To Project ROI When Building An Outbound SDR Team

We’re hosting our final live event as part of the 2021/22 annual content series, around ‘setting up an outbound sales team’.

In April 2021, we announced that we will be going live every month for the next 12 months, chatting about all topics relating to outbound sales and the stages of building a team.

For the finale of the season, we’re doing something a little bit different. Our Founder & CEO, Owen Richards, and our Sales Director, Marco Alfano-Rogers, will be hosting a live presentation, walking you through a complete ROI forecast from beginning to end, including how we measure.

Get ideas, inspiration and advice from Owen and Marco, who will discuss their own experiences in the field and open the floor to questions from the audience.

Topic:
How To Project ROI When Building An Outbound SDR Team

Agenda:
1. Step-by-step process of an ROI forecast
2. Explaining the measurements of ROI
3. Questions from the audience

Who is it for?
Founders
Sales Leaders
Revenue Leaders