Sales Archives - Page 6 of 28

ON AIR: With Owen Episode 80 Featuring Arden Styles – CCO at CEGEN Environmental Group

Posted on 28 June 20233 June 2025 by Hannah Sanders

Introducing our 80th episode of ON AIR: With Owen – our latest interview video series with honest conversation about scaling revenue, hosted by our Founder & CEO, Owen Richards.

Our 80th guest is Arden Styles, CCO at CEGEN Environmental Group. Owen and Arden have a discussion around discovering the true essence of a brand.

Including:
– What ‘brand essence’ means and why it’s important
– Real life examples of brand essence
– How brand essence can represent much more than the product you are selling
– How brand essence works in a B2B environment
– Increasing the degree of certainty: what it means and why it’s important for your clients
– How to define the essence of your brand, and at what stage it should be done
– Aligning a personal brand with an organisation’s brand, and the part digital presence plays
– The know, like, trust funnel
– The types of content a marketer should be producing to promote the essence of the brand
– Real life examples of marketing campaigns that have done this effectively

From Zero Knowledge to Big Sales Success – Event Talk with Air Marketing’s Katelyn Tomlinson

Posted on 11 May 20233 June 2025 by Hannah Sanders

We’re excited to share the inspiring talk by our very own Business Development Executive (BDE), Katelyn Tomlinson, at Sales Confidence‘s SDRs and BDRs event. Katelyn shared her personal journey of going from a beginner position with little knowledge of SaaS to becoming a successful BDE at Air Marketing.

In her talk, Katelyn gave insightful B2B sales tips that helped her achieve her goals, and encouraged others who are new to the SaaS space, thinking about launching a new career in sales, or even seasoned professionals to learn from her experience.

Through her infectious motivation and drive, Katelyn showed that success in sales is not only about having prior knowledge or experience, but also about the right mindset, determination, and willingness to learn and grow.

At Air, we believe that everyone has the potential to achieve their goals, and we are proud to have Katelyn as a part of our team. Her success story is a testament to the value we place on personal development and continuous learning, which we believe is vital to our growth as a business.

So, whether you’re new to the SaaS space or a seasoned professional, we invite you to watch Katelyn’s 7-minute talk and get inspired to take your sales game to the next level!

ON AIR: With Owen Episode 79 Featuring Adam Graham – Managing Director, Gray Matters

Posted on 3 May 20233 June 2025 by Hannah Sanders

Introducing our 78th episode of ON AIR: With Owen – our latest interview video series with honest conversation about scaling revenue, hosted by our Founder & CEO, Owen Richards.

Our 79th guest is Adam Graham, Managing Director at Gray Matters and Founder of BD Matters. Owen and Adam discuss the topic of diagnosing the root cause of sales inefficiency and offer practical solutions to address it.

Including:
– Most common factors behind sales underperformance
– The ideal mindset and culture of a leadership team
– Common mistakes vs quick wins of positioning and branding
– Pros and cons of being niche and the internal challenges that brings
– Getting buy-in from your sales team
– Go-to-market strategy: what’s working and what’s not in 2023

What is a Sales and Marketing Tech Stack?

Posted on 2 May 20232 May 2023 by Hannah Sanders

In sales and marketing, a tech stack often refers to the collection of digital tools and software applications that a company uses to automate, optimise, and measure its sales and marketing activities. It typically includes customer relationship management (CRM) software, email marketing platforms, social media management tools, landing page builders, lead generation and qualification tools, lead nurturing solutions, analytics and reporting software, and many others. The sales and marketing tech stack is crucial for enabling organisations to manage their customer interactions and improve their overall sales and marketing performance.

Managing your tech stack

Consolidate your tech stack: Rather than using a variety of different tools and software, streamline your tech stack by consolidating tools and focusing on a few core platforms. This can help make your tech stack more efficient and easier to manage.
Regularly review your tech stack: Review your tech stack frequently to ensure that all tools and software are still relevant and useful. Get rid of any tools or software that are no longer needed or useful.
Invest in training: Invest in training and education for yourself and your team to ensure that everyone is proficient in the tools and software that are being used. This can help increase productivity and efficiency.
Use cloud-based software: Using cloud-based software can help make your tech stack more flexible and easier to manage. This can also help reduce costs associated with maintaining hardware and software.
Seek feedback: Regularly seek feedback from your team and customers to find out what tools and software are working well and what could be improved. Use this feedback to make informed decisions about your tech stack.

Software you should consider adding to your tech stack (or at least reviewing):

Salesforce – Salesforce is the most popular CRM software being used today.
HubSpot – HubSpot is a marketing and sales software platform that provides tools for companies to attract, engage, and delight customers. It includes a wide range of features, including email marketing, social media management, search engine optimisation, website design and development, customer relationship management, and more. HubSpot is designed to help businesses streamline their marketing and sales processes, improve customer relationships, and ultimately drive revenue growth.
Adobe Marketo Engage – Marketo Engage is the world’s largest marketing automation platform, a singular solution that combines the power of automation, content, lead development and account-based marketing. It helps connect you with customers and keeps them coming back, saving your team time, effort, and resources.
Oracle Eloqua – Eloqua is a marketing automation software that provides insights and marketing campaign management capabilities.
Hootsuite – Hootsuite is a social media marketing platform that helps businesses manage their social media accounts to publish content, monitor engagement, and analyse performance.
Google Analytics – Google Analytics is a free analytics tool that helps businesses track website traffic and user behaviour on their website.
Optimizely – Optimizely is a testing and optimisation software that allows businesses to test different versions of their website to optimize conversion rates.
SEMrush – SEMrush is an SEO and SEM software that provides competitive intelligence, keyword research and tracking, and site auditing capabilities.
ZoomInfo – ZoomInfo is a B2B data intelligence platform that helps businesses identify and target potential customers.
ChatGPT – ChatGPT is a natural language processing tool driven by AI technology that allows you to have human-like conversations and much more with the chatbot. The language model can answer questions and assist you with tasks like composing emails, essays, and code. Most of what you have read above was written by ChatGPT, not Shaun Weston 😊

Opinion piece by Shaun Weston – CRM Manager at Air Marketing

We’re offering a FREE tech stack audit to help you understand your existing CRM and identify any inefficiencies. We will provide honest, actionable recommendations to optimise your tech stack and improve your business operations.

LIVE Event: The Great Debate – Paid Vs. Organic

Posted on 27 April 20233 June 2025 by Hannah Sanders

Introducing our first live debate of 2023 in our popular debate series! We’re excited to tackle the topic of Paid vs Organic – where is best to invest your marketing budget in 2023?

Our panellists have tried and tested in their field, they have their favourite and they’re ready to battle it out…

Fighting for team ‘Paid’ we have:
Jaye Cowle – Managing Director of Launch

And on team ‘Organic’ we have:
Sam Dunning – Co-Owner of WEB CHOICE
Dan Holt – Managing Director of Boss Digital

Sitting in the cross-fire and chairing the debate is our very own Founder & CEO, Owen Richards.

Who is it for?
Founders
Sales Leaders
Revenue Leaders
Sales Managers
Sales Development Representatives

ON AIR: With Owen Episode 78 Featuring David Allison – Founder, The Valuegraphics Project

Posted on 19 April 20233 June 2025 by Hannah Sanders

Introducing our 78th episode of ON AIR: With Owen – our latest interview video series with honest conversation about scaling revenue, hosted by our Founder & CEO, Owen Richards.

Our 78th guest is David Allison, Founder of The Valuegraphics Project. Owen and David discuss how tapping into customers core values can unlock the ability to understand them on a deeper level and influence them more effectively.

Including:

– The difference between demographics and valuegraphics
– How to use valuegraphics effectively
– The concept of humans being values-driven
– 3 key questions to ask your potential customers to reveal their core values
– Getting to the ‘why’
– Demographic dominance
– How old habits need to change around targeting your ideal customer
– The most common values from around the world

ON AIR: With Owen Episode 77 Featuring Shaun Doherty – Owner, the555club

Posted on 5 April 20233 June 2025 by Hannah Sanders

Introducing our 77th episode of ON AIR: With Owen – our latest interview video series with honest conversation about scaling revenue, hosted by our Founder & CEO, Owen Richards.

Our 77th guest is Shaun Doherty, Owner of the555club. Owen and Shaun discuss making space for clarity of thought, alleviating stress and being intentionally grateful; and how these things can elevate our lives both professionally and personally.

Including:
– Tools and techniques for managing stress, mental health and wellbeing
– Living with stress and why it can be a good thing
– the555club: Breathwork, Meditation, Gratitude – what are they and how to use them
– How to differentiate yourself from your thoughts
– The responsibility on employers to promote and enable mental wellbeing in the workplace
– The misconceptions around meditation
– The importance of taking care of your body physically
– Things Shaun would do differently if he were to go back and do the last 10 years again

LIVE Roundtable: Be Brave, Sell More – Why bravery in your sales and marketing can drive growth

Posted on 1 March 20233 June 2025 by Hannah Sanders

Re-play our FIRST live roundtable event of 2023, where we brought together some of the bravest marketers and personal brands to discuss the power of being brave in the world of sales and marketing.

Our panel of experts shared their experiences and insights on how taking bold actions and embracing risk can lead to greater success.

Featuring:
– Bethany Joy – Brand Voice Strategist
– James Brooks – Founder of Team Brooks
– Lewis Kemp – CEO at Lightbulb Media
– Matty Potter – Illustrator & Animator at Offended

They covered:

✔️ The role of bravery in innovation – how can companies balance the need to try new things with the need to protect their reputation and bottom line?

✔️ Impact on customer trust and loyalty – how can companies build trust with customers while taking risks and trying new things?

✔️ Use of data and analytics – how can businesses use data to inform their approach and mitigate potential negative outcomes?

✔️ Potential benefits and drawbacks of “playing it safe” in marketing – in what situations might a conservative approach be more effective?

✔️ The role of leadership in promoting a culture of being brave – how can leaders encourage their teams to take risks and try new things.

Take the opportunity to learn from the best and gain valuable insights on how to take your brands to the next level.

Who is it for?
Founders & CEOs
Sales & Marketing Leaders
Revenue Leaders
Sales & Marketing Managers

DOWNLOAD OUR GUIDE

TO FEARLESS MARKETING

We’ve pulled together 4 lessons to help you think differently about your marketing strategy, ultimately resulting in more sales and long-lasting relationships with your ideal customer. Just fill out the form below to receive your copy.

ON AIR: With Owen Episode 76 Featuring Dale Dupree – Founder & CSO, The Sales Rebellion

Posted on 1 March 20233 June 2025 by Hannah Sanders

Introducing our 76th episode of ON AIR: With Owen – our latest interview video series with honest conversation about scaling revenue, hosted by our Founder & CEO, Owen Richards.

Our 76th guest is Dale Dupree, Founder & CSO of The Sales Rebellion. Owen and Dale discuss how to ‘sell more and suck less’.

Including:
– An introduction to Dale and The Sales Rebellion
– How to stand out as an SDR in a crowded market
– The ideal traits and skills of a high performing SDR
– Advice for dealing with rejection, failure and lack of confidence
– Most common things that sales reps do which ‘suck’
– The importance of humanising your sales strategy
– The Sales Rebellion’s ‘R.E.A.S.O.N.’ theory

ON AIR: With Owen Episode 75 Featuring Julia Nimchinski & Justin Michael – Co-Founders, HYPCCCYCL

Posted on 8 February 20233 June 2025 by Hannah Sanders

Introducing our 75th episode of ON AIR: With Owen – our latest interview video series with honest conversation about scaling revenue, hosted by our Founder & CEO, Owen Richards.

Our 75th guests are Julia Nimchinski (Co-Founder & CEO at HYPCCCYCL) and Justin Michael (Co-Founder at HYPCCCYCL). They discuss alignment of sales and marketing teams; the role of salespeople as marketers and vice versa; and how today’s business world can benefit from customer-centric virtual events.

Including:
– How to truly align your sales and marketing teams
– The role of salespeople as marketers and vice versa
– Benefits of customer-centric virtual events
– Encouraging sales and marketing teams to learn from each other
– The journey from SDR to marketer and vice versa
– Tips for fostering collaboration among sales teams
– Generating pipeline and revenue through virtual events
– The best tech stack for modern virtual events
– What it takes to run a customer-centric event
– The book ‘Reinventing Virtual Events‘ – why you should read it and where to find it.

Category: Sales