In the fifth instalment of our ‘Ask The MD’ series we ask the question ‘what has been the highlight of 2019 for you?’. Find out the answer in this video featuring our Managing Director, Owen Richards, and sister company Forrest Marketing Group’s Managing Director, Richard Forrest.
We are delighted to announce that we have become proud partners of Sales Confidence, a growing movement that champions the UK’s SaaS sales leaders and the next generation of SaaS sales talent. As the only sales community in the UK, they have over 6,000 SaaS Founders, sales leaders and individual contributors from the likes of Salesforce, Slack, LinkedIn and GoCardless who meet at regular events.
‘We’re really excited about our partnership with Sales Confidence, who are the go-to SaaS community in Europe. Sales Confidence’s Founder, James Ski, and I have a lot in common and we are both ambitious with our plans for our respective businesses, so this partnership just makes sense for everyone involved. We’ve got some amazing plans together in 2020 so watch this space.’ – Owen Richards, Managing Director of Air Marketing Group.
‘Air Marketing Group are an exceptional supplier of outsourced sales. Their outstanding service has not only enhanced the success of Sales Confidence event bookings, especially SaaSGrowth, but helped SaaS companies to grow their revenue globally. We can’t wait to see what we achieve together in 2020 and beyond.’ – James Ski, Founder & CEO of Sales Confidence.
Air Marketing Group:
As part of the Forrest Marketing Group, we have been supporting businesses around the world since 2006 and launched as Air Marketing Group in 2016. We are one of the fastest growing start-up companies in the South West, based in Exeter, Devon, and have had exponential growth since launch.
Experts in outsourced sales, we are an ambitious, dynamic, award winning company working with clients to increase their business growth. Our professional, experienced business development team delivers millions of pounds of sales revenue and thousands of new sales leads to our clients each and every year. Our average client return-on-investment (ROI) is £18 for every £1 invested.
Whether you’re a business owner, a Sales Manager, Director or part of a large sales team in an emerging organisation or established enterprise, we can support your business development activities with a tailored outbound campaign that delivers week in, week out. With vast experience of helping SaaS companies grow their sales and revenue in this way, we are dedicated to refining our focus and development in the SaaS, Tech and FinTech markets in 2020.
To learn more about us, visit our website and follow us on LinkedIn, Twitter, Facebook and/or YouTube.
Sales Confidence:
SaaSGrowth2020 – Europe’s No.1 B2B Sales & Revenue Leadership Conference.
Back for its third year in a brand new 750 capacity venue on the banks of the Thames, SaaSGrowth2020 is going to be bigger and better than ever, With speakers flying in from Silicon Valley as well as the best homegrown sales talent, we’ll be sharing insights you can use the next day to accelerate growth in business and in life.
8th July 2020 | Old Billingsgate London | Tickets on sale now www.saasgrowth.co
With an expansion into international markets strategically planned for 2020, you will be able to visit Sales Confidence events outside of the UK in Sydney, Singapore, Tel Aviv, New York and San Francisco – more cities and information coming soon. We are looking forward to attending Sales Confidence events throughout next year and beyond. If you will also be attending and would like to schedule a meeting – we would love to meet you!
Do you want to:
Sold? Subscribe to join the Sales Confidence community here.
If you’re interested in finding out more about Sales Confidence, visit their website and follow them on LinkedIn, Twitter, Facebook, Instagram and/or YouTube.
In the fourth instalment of our ‘Ask The MD’ series we ask the question ‘what trends are you seeing in companies outsourcing their sales function?’. Find out the answer in this video featuring our Managing Director, Owen Richards, and sister company Forrest Marketing Group’s Managing Director, Richard Forrest.
In the third instalment of our ‘Ask The MD’ series we ask the question ‘what should stop you considering outsourcing your lead generation?’. Find out the answer in this video featuring our Managing Director, Owen Richards, and sister company Forrest Marketing Group‘s Managing Director, Richard Forrest.
In the second instalment of our ‘Ask The MD’ series we ask the question ‘what should you look for in an outsourced partner?’. Find out the answer in this video featuring our Managing Director, Owen Richards, and sister company Forrest Marketing Group‘s Managing Director, Richard Forrest.
In the first instalment of our ‘Ask The MD’ series we ask the question ‘how important is traditional sales prospecting in today’s digital age?’. Find out the answer in this video featuring our Managing Director, Owen Richards, and sister company Forrest Marketing Group‘s Managing Director, Richard Forrest.
Even the most experienced sales professional might struggle to pin down a comprehensive definition for each discipline and others might not differentiate at all; so it’s not hard to understand where the confusion arises.
The sales and marketing landscapes have vastly changed in the past decade. Digital marketing, content marketing and sales enablement specialisms have emerged alongside the advent of marketing automation and analytics tools. As a result, businesses are closer to their customer data than ever before, meaning campaigns can be focused and personal, and sales and marketing professionals can become laser-focused on their target market. You might ask what does this have to do with telemarketing, telesales and inside sales? The answer, absolutely everything. 75% of companies say closing more deals is their top sales priority, yet 40% of salespeople say getting a response from prospects is getting harder (source: Hubspot). It’s these solutions that help bring businesses closer to the decision maker, generating meaningful leads and supporting your overarching sales goals and objectives. Here’s how.
Telemarketing – a vital part of your outbound strategy
There’s a huge difference between a telemarketer reading a tired, poorly thought out script in an uninspiring environment and outsourcing the job to a professional and dynamic agency who can demonstrate genuine return on investment through happy clients. Highly trained telemarketers are skilled sales professionals, adept at staying on brand and message whilst nurturing a conversation. They are focused on building rapport with your desired targets and delivering detailed reporting that helps you inform and shape your future campaigns. The best agencies offer you full transparency, connecting you to the team making the calls, live reporting and a dedicated campaign manager. They will provide you with a true extension of your in-house team.
Telesales – professionalism and scalability
Telesales is a slightly different focus. Homing in on the sale of a specific product or service, it’s ideal for businesses that might need to scale up their sales resource around a product launch or campaign. Done well, this approach is far cry from the high volume, light touch methods some might associate with telesales; it can help you increase conversion rates and boost your brand in the markets you need to be known. These skilled telesales professionals can build valuable customer relationships without the hard sell.
Inside sales – turning interested prospects into active clients
Inside sales teams target prospects and customers through email, phone conversations or online through LinkedIn, business groups and forums. These professionals are not only skilled in the art of identifying opportunities for upsell and nurturing conversations through a sales pipeline but a valuable support to traditional ‘outside sales’ identifying key opportunities beyond the scope of their role. Converting a sales lead into a valued customer can be challenging to say the least, this is where inside sales comes into its own, taking greater ownership for nurturing this valuable conversion process.
We understand the reasons driving the decision to outsource are often complex. You might want to save time, protect your internal resource, or bring in the expertise you need, when you need it. Whether you have a project in mind or if you’d like to explore how our services could support your business and sales objectives, we’d welcome the opportunity to take this forward and show you how we’ve helped businesses from all sectors achieve success. Get in touch today or call us on 0345 241 3038. Or hear more from our existing customers here.
An epic year for Air Marketing Group!
Packed full of statistics, our third year business overview looks at the number of client campaigns we had running to the number of new sales opportunities we created for our clients.
View the page here.
What is the science behind inside sales?
In this, our third vlog, Owen, Simon Murthwaite and Simon Scott-Nelson discuss the metrics, the science and the maths behind inside sales. From A/B testing data through to the actual conversions of a lead to a sale, they discover that telesales is far from a scatter gun approach!
Air Marketing – Generator Hub, The Gallery, Kings Wharf, Exeter EX2 4AN - 0345 241 3038
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