Category: Sales

The 7 questions you need to ask.  

Choosing an outsourced partner to handle your lead generation and telemarketing activity is more than a transaction; it’s a trust exercise and a leap of faith. It’s hard to know if you’re making the right decision and like in any tender process where you’re planning a large investment, you’re likely to see a veritable beauty parade of suppliers promising to change how you define success. How do you know if their claims are genuine? Research shows that just 53% of supplier collaborations are successful (Forbes, 2017).  What should you be looking for when choosing a supplier to support you with such fundamental elements of your brand and sales strategy?

1.Do you trust them to guide your decision-making?

Trust is vital in any partnership, especially one where the expertise you’re buying is vital to your future success. There is arguably a low point of entry for setting up a telemarketing agency. Good agencies will offer genuine expertise and work with you to develop a strategy that considers every element of your brief and the challenges in your market. They will be a sounding board offering advice and guidance throughout the life of a campaign, working with you to continuously improve results.  

2.Do they understand your business? 

A provider that’s committed to understanding your business, from your daily operations to your grandest aspirations, has the best shot of being able to deliver genuine results and act as a true extension of your team. They should be experts in lead generation but value your insight and knowledge of your own business and the market you operate in – a partner with a collaborative approach is more invested in your success.  

3.Can they represent your brand the way you want?

If you’re one of the 31% of businesses outsourcing to improve service quality (Deloitte, 2016), a provider that not only understands your business but also can articulate your messages as well as you can, is essential.  Their agents will have much more meaningful and engaging conversations with prospective clients. You can rest assured that your brand awareness is growing in a way that reflects your values.  

4.Who’s making the calls? 

Any business can put forward a slick presentation and a confident sales pitch, you need to look beyond this to the people who will be working on your campaigns and calling on your behalf. Transparency is king, if you’re not welcomed with open arms to their offices to meet the team working on your campaign, can you be confident in their expertise and working practices?  

5.Are they promising the world?

As much as you might want to believe bold, world changing claims. The old adage is fitting, if it sounds good to be true, it probably is. A much better sign is a partner that talks in realistic and achievable terms and will work with you to create a programme with every chance of success.  

6.Is their pricing model too reductive?

Price is important but don’t be taken in by convoluted cost models, that promise to deliver fantastic value for large volumes, ultimately poorly delivered work reflects poorly on your business, and is not worth the investment, even if it seems like a great deal. Working with a supplier that can deliver the quality you want is a far better guide.  

7.What do their customers say? 

Investigate their case studies and testimonials; enquire about what they’ve delivered for other customers. Long-running customer relationships that have extended from an initial project are a positive sign, satisfied customers speak volumes.  

Check out our video where Owen Richards, MD of Air Marketing and Richard Forrest, MD of Forrest Marketing Group, dive deeper into the challenges of outsourcing:   

At Air, we work with clients to create a tailored, blend of services designed to deliver the best conversion rates in their desired market. If you’d like to hear more about how we can help your business grow or show you how we’ve helped businesses from all sectors achieve success, get in touch today  or call us on 0345 241 3038. Or hear more from our existing customers here. 

Local connections for global success 

In a global marketplace, only selling in English will genuinely limit the effectiveness of your sales strategy. If your business is serious about expanding into new territories, then it’s time to move away from a one-language fits all approach. It’s true that native English speaking businesses have been slow to grasp this opportunity, from assumptions that most globally operating businesses are willing to deal in English, to not translating their website. Some of the world’s leading brands have failed to adapt their marketing materials and sales approach to make sense across borders and cultures. Here’s why they’re missing a trick: 

Germany and the Netherlands are the second and third largest export markets for UK goods and services (next to the USA). France and Belgium follow on place 4 and 7. Senior decision makers within large companies in European countries may have an excellent command of English. In smaller businesses outside of major cities it’s far more likely that people will be much more comfortable dealing in their native tongue. Especially in Latin countries like France and Spain for example, there remains a strong emphasis on using the French and Spanish language, demonstrating a willingness to deal in their language engenders a spirit of trust, professionalism and serves as a mark of respect for their culture.   

Getting past the gatekeeper 

When it comes to understanding accents and idioms, native speakers will always have the edge. By removing the language barrier, conversation can flow freely. A native speaker can much better convey the benefits of your product or service, and ultimately better gauge the success of the call, resulting in more meaningful conversations, and leading to higher conversion rates.  

Building trust and opportunities  

The multilingual debate extends to online presence. Research shows that over half of people prefer buying in their own language; and the days of English language websites dominating the web are over.  70% of people will only make an important buying decision if product specs are in their native language (Common Sense Advisory survey); this strengthens the case for multilingual selling. The customer experience is more important than ever today. If you approach a prospect taking into account the nuances of the local market, you can build trust between seller and client, leading to greater opportunities in previously untapped markets.  

Why Air? 

We’re experienced in delivering multilingual campaigns. For our English-speaking clients we can open access into foreign markets, ensuring your brand is communicated effectively through using native speaking, lead generation experts. You will deal with an English-speaking account manager who will work with you closely to understand your aims and goals for the campaign. We can seamlessly blend multilingual marketing into a wider outbound sales strategy; you have the ease of dealing with a single supplier, supporting your expansion into new markets.  

We only use native speakers, so our agents always sound authentic when talking to prospects; all of our agents are skilled in selling over the phone and making every customer touch-point count.  

If you’d like to hear more about how we can help you raise your profile in new territories and target prospects globally with messages that resonate locally, get in touch with our multilingual lead Wouter Vanaelst today directly on 01392 575282 or complete our contact form here.