Join us for our LAST live event of 2022, in our popular series ‘The Great Sales Debate’. Watch as we bring together some of the top sales and revenue leaders from around the world, to argue their cases in controversial sales and marketing disputes.
This month’s topic is: Outsourced SDR Vs. In-house SDR
Everybody has an opinion, most have chosen a side. Our panellists have tried and tested in their field, they have their favourite and they’re ready to battle it out…
Fighting for team ‘Outsourced’ we have:
Luke James – Founder & Director at 4Marketing
Marco Alfano-Rogers – Sales Director at Air Marketing
And on team ‘In-House’ we have:
Benjamin Dennehy – The UK’s Most Hated Sales Trainer®
Matt Milligan – Co-Founder at Uhubs
Sitting in the cross-fire and chairing the debate is our very own Founder & CEO, Owen Richards.
Who is it for?
Founders
Sales Leaders
Revenue Leaders
Sales Managers
Sales Development Representatives
Tag: Marketing
Air Marketing’s Verity Studley-Wootton announced as one of 50 Digital Women to Watch at 2022 Digital Women Awards
Air Marketing’s Verity Studley-Wootton announced as one of 50 Digital Women to Watch at the 2022 Digital Women Awards.
The Digital Women Awards celebrates women from their community and beyond who are doing incredible work in digital and business. The Digital Women Awards are open to any and all women working in digital industries and entrepreneurship, and entrants go through a rigorous judging process by their esteemed panel.
Lucy Hall, Community Lead and Founder of Digital Women said:
“We are really excited to celebrate once again all of the incredible women going over and above and doing truly amazing things in the digital space. This is a significant time to celebrate businesswomen, entrepreneurs and all people in digital industries, I’m so glad we get to recognise all of these fantastic achievements from our community and beyond at the Digital Women Awards 2022.”
About Verity
Verity is the Head of Marketing Services at Air Marketing – a full-stack, outsourced sales and marketing agency, based in Exeter. In addition to leading the day-to-day business operations, Verity is passionate about using the best marketing techniques to reach, attract and convert prospects for her clients to deliver results. Ultimately, if it doesn’t drive opportunities, then for her, it isn’t marketing. Verity prides herself on living these values every day as well as being a great communicator to clients and her internal team. She champions the continuous professional development of the team at Air and is always seeking to further her knowledge and enhance her skills within marketing so that Air can remain on the cutting-edge of the very best marketing practices that will achieve the results her clients are looking for. Verity is also a Chartered Institute of Marketing (CIM) qualified marketer and the Communications Ambassador for the CIM South West Board. This voluntary role sees her representing the views and hearing the opinions of other marketers in the South West to best serve CIM members.
About Digital Women
Digital Women is an online skill-sharing community where women can learn new and improve their existing digital skills, while being supported and inspired by other women.
The mission of Digital Women is to inform, educate and empower as many women as possible through digital skills. We want to help close the digital skills gap and ensure women are valued and respected in the ever-growing range of digital industries. The Digital Women Awards are a celebration of the people making waves in digital and business. The 2022 Awards ceremony took place in London on the 14th October 2022.
To join the conversation, get involved and help support their mission, visit:
www.digitalwomen.live | www.digitalwomen.club | www.digitalwomenawards.com
LIVE Event: The Great Sales Debate – Cold Calling Vs. Inbound Marketing
Sometimes the recipe for a good discussion is to simply pick an important topic, invite a few experienced people who disagree with each other, and then sit back and listen… so that’s exactly what we’re doing!
Join us for our latest live event series of 2022: The Great Sales Debate. Watch as we bring together some of the top sales and revenue leaders from around the world, to argue their cases in controversial sales and marketing disputes.
The third topic of the series is: Cold Calling Vs. Inbound Marketing – which is best for lead generation?
Everybody has an opinion, most have chosen a side. Our panellists have tried and tested in their field, they have their favourite and they’re ready to battle it out…
Fighting for team ‘cold calling’ we have:
Owen Richards – Founder & CEO at Air Marketing
Gerry Hill – Regional Vice President, EMEA at ConnectAndSell
And on team ‘inbound marketing’ we have:
Sam Dunning – Co-Owner & Sales Director at Web Choice
Justin Rowe – Chief Marketing Officer at Impactable
We are switching things up this month, with James Ski, Founder & CEO of Sales Confidence, hosting the debate! He will aim to challenge the viewpoints of our panellists and encourage a healthy debate, with tangible takeaways for everybody tuning in.
Who is it for?
Founders
Sales Leaders
Revenue Leaders
Sales Managers
Sales Development Representatives
We’re Merging Our Social Channels
Our official merge launch with sister company, Roots to Market, is fast approaching! Soon you will be able to see both sales and marketing content in one place…
In addition to valuable sales news and insights, we will begin to share enhanced marketing insights from all of Air Marketing‘s social media channels.
Stay tuned for further merge updates – make sure you’re following us so you don’t miss a thing:
Outbound or Inbound Marketing – Which Is Best For Lead Generation?
When you’re looking to sell your product or service, is it best to write a blog or pick up the phone?
You can split all marketing channels into two separate camps – inbound and outbound marketing.
Outbound marketing is anything you can use to broadcast a sales message to prospects, including direct mail, media ads, out-of-home (OOH) advertising and, of course, telemarketing.
A newer concept enabled by the rise of the internet, inbound marketing refers to marketing that appeals to people who are looking for an answer to a question they have. Blogs, videos, podcasts, and social media are all good examples of inbound marketing.
Need an easy way to remember the difference? Outbound marketing is about ‘pushing’ a message to customers, while inbound marketing is about ‘pulling’ them in.
When you run a sales and marketing department with a limited budget, you might wonder which method is best for bringing in the leads. Many digital marketing agencies out there sing the praises of inbound marketing, which begs the question… what about outbound?
Let’s look at the pros and cons of each method, and which will drive the most leads to your business.
The advantages of inbound marketing
It’s cost-effective
If you don’t have much money to spend, inbound marketing can be a cost-effective option to grab leads and push prospective customers through your sales funnel. After all, it’s a lot cheaper to create a social media post than it is to hire a billboard!
According to HubSpot, inbound leads cost 61% less than outbound leads. Not only this, but you can easily incorporate online inbound marketing into your general digital marketing strategy, increasing cost-effectiveness even more. For example, combining your blog posts into your search engine optimisation (SEO) strategy to rank higher for selected words and phrases on Google and Bing.
It feels less like an advert
The point of inbound marketing is that it entertains and educates prospective customers, encouraging them to find out more about your business. Take, for example, our ON AIR: With Owen podcast series!
People are now getting savvy to marketing that feels too much like a sales pitch. We can now fast-forward through ads, block cold calls on our mobile phones and hide ads online. It’s estimated that over half of people now use ad-blocking software on their computers.
As inbound marketing draws people in, they’re more likely to stick around to see what your call-to-action is.
The advantages of outbound marketing
It’s easier to scale
With inbound marketing, you’ll eventually run out of people to promote your content to. There’s no point doubling your inbound budget when your target audience has been entirely saturated, and you’ve run out of interest.
The benefit of outbound is that you can use it to convince someone who might not have been looking to buy your product or service, meaning you can target more people.
It lets you promote yourself to the right people
Inbound marketing may bring you lots of leads, but there’s no guarantee they’re the right ones for your business. As a result, your sales and marketing team may have to spend a disproportionate amount of time qualifying and scoring these leads.
With outbound techniques like telemarketing, you can speak to potential customers directly, asking the right questions to see if they’re a good fit for your product or service. Plus, as you get an immediate response, you can see those sales rack up a lot more quickly.
Want to appeal to more customers and get more leads? Use both types of marketing
Many marketers think they have to choose between outbound and inbound marketing when promoting their business. However, the truth is that both work best when used together.
Inbound marketing is perfect for targeting people who know what they want; they just need a little nudge in your direction. For example, let’s say you sell green energy solutions for businesses. You can create a content marketing strategy that attracts people that want to know more about the different types of green energy and how your company can help.
Conversely, outbound marketing lets you promote your organisation to businesses that hadn’t considered green energy solutions before. A targeted telemarketing campaign enables you to introduce your business to potential customers, understand their pain points, and discuss how you can support them.
By using inbound and outbound marketing together, you can ensure that all parts of your sales funnel are covered, and your business gets the high-quality leads it deserves.
Need help with your inbound and outbound marketing? Team Air can help create a marketing and sales solution that covers all your requirements. Contact us today to find out more.
ON AIR: With Owen Episode 65 Featuring Nicki Paterson – Chief Growth Officer of Solutions Driven
Our 65th guest is Nicki Paterson, Chief Growth Officer of Solutions Driven.
Owen and Nicki discuss the importance of a growth plan in a business.
Including:
– What a growth plan is
– The importance of being informed by data and the important metrics when it comes to growth
– Nicki’s take on demand vs headcount growth
Air’s Core Values: Defining The Foundations That Team Air Is Built Upon
Ethos: “We Not Me”
We support, celebrate, acknowledge and understand one another. We seek to make others’ day better, not worse.
A – Ambitious
We strive for high performance and always deliver the best in everything we do.
I – Innovative
We seek to innovate and improve, challenging the status quo.
R – Resilient
We tackle challenges head-on, we’re pragmatic, solution focused and tenacious.
P – Positive
We build positive relationships with our colleagues and with our clients. We support, celebrate, appreciate each other, and seek to understand. We value diversity and we look for the positives in everything we do. We make other people’s days better through our interactions with them.
O – Ownership
We turn up on time and choose a winning attitude. We take ownership of our actions and output. We are accountable for driving our own development. We strive to become the best version of ourselves that we can be.
ON AIR: With Owen Episode 64 Featuring Charles Smee – Founder & CEO of Transaction Focus
Introducing our 64th episode of ON AIR: With Owen – our latest interview video series with honest conversation about scaling revenue, hosted by our Founder & CEO, Owen Richards.
Our 64th guest is Charles Smee, Founder & CEO of Transaction Focus. Owen and Charles discuss best practices for expanding your business into international markets and territories.
Including:
– Most common reasons for companies choosing to explore new territories
– Misconceptions around moving into international markets
– Frequent mistakes made by leaders when breaking into new markets
– Adapting to cultural differences in business around the world and adjusting internal company culture accordingly
– How to ensure you are recruiting the right people in different countries
– Are there certain countries or markets which are easier to break into than others?
– Setting expectations for the ‘bedding in’ period
– Three key bits of advice for leaders who are considering taking their organisation global
ON AIR: With Owen Episode 63 Featuring Chris Loveridge – Regional Sales Manager, EMEA at BigPanda
Introducing our 63rd episode of ON AIR: With Owen – our latest interview video series with honest conversation about scaling revenue, hosted by our Founder & CEO, Owen Richards.
Our 63rd guest is Chris Loveridge, Regional Sales Manager for EMEA at BigPanda, previously Account Director at SAP Customer Experience. Owen and Chris discuss leveraging the team around you through a sales process and managing the politics within enterprise.
Including:
– What are you typically doing and who are you working with through an enterprise sales process?
– Who is accountable for the end result?
– How to effectively manage internal and external relationships and how you should split your time and effort between the two
– The most common politics you have to navigate through an enterprise sales process
– When and why you would break the process
– How to get an ‘A-team’ on board
– In-fighting: what does it mean, when do you tend to experience it and could it be a good thing?
Roots to Market Are Merging With Air Marketing!
We’re delighted to announce that our sister company, an outsourced marketing agency, Roots to Market is merging with Air Marketing to create a full stack sales and marketing agency. Combining forces, we’ll deliver exceptional services in the UK and internationally for some of the world’s leading brands.
We began life in 2016, started by Founder & CEO, Owen Richards, who saw a gap in the market for professional, elite outsourced sales services. He built a team of likeminded and talented individuals who shared his passion for sales.
In 2018, Roots to Market was formed, providing clients with exceptional full-service marketing, positioning themselves as demand generation specialists and HubSpot Gold Partners.
Announcing the merger, Owen said “This landmark moment gives us the ability to deliver greater client value across sales and marketing, whilst maintaining and preserving our specialist services. Within our service portfolio we can provide clients with what they need, not what we can deliver.”
Ourselves and Roots to Market have been providing clients with this blended sales and marketing mix for some time now and Owen sees their integration as “…the next logical step – delivering our services without borders as one brand, one team and one organisation that will deliver high value for clients and accelerated growth for the business as a result.”
With both ourselves and Roots to Market having enjoyed high growth within the last two years and being equally positioned, coming together allows us to build on the development of an exceptional team, obsessed with unlocking client value.
Owen concludes “I’d like to thank everyone at Roots to Market and Air Marketing. It’s joint success that makes this so exciting and compelling. As one company we’ll be perfectly positioned to cater to our clients’ complex, strategic and multichannel needs in both sales and marketing.”
Watch the video above to hear more from Owen.
With such rapid growth, we’re also looking to expand our team. If you’re looking for your next role in sales or marketing, check out our careers page or contact our Talent Acquisition Specialist, Jason Kana, on 0345 241 3038, or via email: careers@air-marketing.co.uk.
