ON AIR: With Owen Episode 78 Featuring David Allison – Founder, The Valuegraphics Project

Introducing our 78th episode of ON AIR: With Owen – our latest interview video series with honest conversation about scaling revenue, hosted by our Founder & CEO, Owen Richards.

Our 78th guest is David Allison, Founder of The Valuegraphics Project. Owen and David discuss how tapping into customers core values can unlock the ability to understand them on a deeper level and influence them more effectively.

Including:

– The difference between demographics and valuegraphics
– How to use valuegraphics effectively
– The concept of humans being values-driven
– 3 key questions to ask your potential customers to reveal their core values
– Getting to the ‘why’
– Demographic dominance
– How old habits need to change around targeting your ideal customer
– The most common values from around the world

ON AIR: With Owen Episode 77 Featuring Shaun Doherty – Owner, the555club

Introducing our 77th episode of ON AIR: With Owen – our latest interview video series with honest conversation about scaling revenue, hosted by our Founder & CEO, Owen Richards.

Our 77th guest is Shaun Doherty, Owner of the555club. Owen and Shaun discuss making space for clarity of thought, alleviating stress and being intentionally grateful; and how these things can elevate our lives both professionally and personally.

Including:
– Tools and techniques for managing stress, mental health and wellbeing
– Living with stress and why it can be a good thing
the555club: Breathwork, Meditation, Gratitude – what are they and how to use them
– How to differentiate yourself from your thoughts
– The responsibility on employers to promote and enable mental wellbeing in the workplace
– The misconceptions around meditation
– The importance of taking care of your body physically
– Things Shaun would do differently if he were to go back and do the last 10 years again

LIVE Roundtable: Be Brave, Sell More – Why bravery in your sales and marketing can drive growth

Re-play our FIRST live roundtable event of 2023, where we brought together some of the bravest marketers and personal brands to discuss the power of being brave in the world of sales and marketing.

Our panel of experts shared their experiences and insights on how taking bold actions and embracing risk can lead to greater success.

Featuring:
Bethany Joy – Brand Voice Strategist
James Brooks – Founder of Team Brooks
Lewis Kemp – CEO at Lightbulb Media
Matty Potter – Illustrator & Animator at Offended

They covered:

✔️ The role of bravery in innovation – how can companies balance the need to try new things with the need to protect their reputation and bottom line?

✔️ Impact on customer trust and loyalty – how can companies build trust with customers while taking risks and trying new things?

✔️ Use of data and analytics – how can businesses use data to inform their approach and mitigate potential negative outcomes?

✔️ Potential benefits and drawbacks of “playing it safe” in marketing – in what situations might a conservative approach be more effective?

✔️ The role of leadership in promoting a culture of being brave – how can leaders encourage their teams to take risks and try new things.

Take the opportunity to learn from the best and gain valuable insights on how to take your brands to the next level.

Who is it for?
Founders & CEOs
Sales & Marketing Leaders
Revenue Leaders
Sales & Marketing Managers

DOWNLOAD OUR GUIDE

TO FEARLESS MARKETING

We’ve pulled together 4 lessons to help you think differently about your marketing strategy, ultimately resulting in more sales and long-lasting relationships with your ideal customer. Just fill out the form below to receive your copy.

ON AIR: With Owen Episode 76 Featuring Dale Dupree – Founder & CSO, The Sales Rebellion

Introducing our 76th episode of ON AIR: With Owen – our latest interview video series with honest conversation about scaling revenue, hosted by our Founder & CEO, Owen Richards.

Our 76th guest is Dale Dupree, Founder & CSO of The Sales Rebellion. Owen and Dale discuss how to ‘sell more and suck less’.

Including:
– An introduction to Dale and The Sales Rebellion
– How to stand out as an SDR in a crowded market
– The ideal traits and skills of a high performing SDR
– Advice for dealing with rejection, failure and lack of confidence
– Most common things that sales reps do which ‘suck’
– The importance of humanising your sales strategy
– The Sales Rebellion’s ‘R.E.A.S.O.N.’ theory

ON AIR: With Owen Episode 75 Featuring Julia Nimchinski & Justin Michael – Co-Founders, HYPCCCYCL

Introducing our 75th episode of ON AIR: With Owen – our latest interview video series with honest conversation about scaling revenue, hosted by our Founder & CEO, Owen Richards.

Our 75th guests are Julia Nimchinski (Co-Founder & CEO at HYPCCCYCL) and Justin Michael (Co-Founder at HYPCCCYCL). They discuss alignment of sales and marketing teams; the role of salespeople as marketers and vice versa; and how today’s business world can benefit from customer-centric virtual events.

Including:
– How to truly align your sales and marketing teams
– The role of salespeople as marketers and vice versa
– Benefits of customer-centric virtual events
– Encouraging sales and marketing teams to learn from each other
– The journey from SDR to marketer and vice versa
– Tips for fostering collaboration among sales teams
– Generating pipeline and revenue through virtual events
– The best tech stack for modern virtual events
– What it takes to run a customer-centric event
– The book ‘Reinventing Virtual Events‘ – why you should read it and where to find it.

CloudTask’s Transform Sales Podcast Featuring Owen Richards – Founder & CEO, Air Marketing

Want to know the secret to a successful sales strategy? Air Marketing’s Founder & CEO, Owen Richards, reveals all in an interview with Amir Reiter, CEO of CloudTask.

They discuss:
– How to qualify leads efficiently
– How to find the right niche for any product or service
– How to identify when buyers don’t fit your target

Learn more about how Air Marketing works with expert teams that provide all the sales and marketing services you need to generate a pipeline that drives results and revenue, here.

Connect with Owen and Amir on LinkedIn:
https://www.linkedin.com/in/owenjrichards/
https://www.linkedin.com/in/amirreiter/

ON AIR: With Owen Episode 74 Featuring Alastair Banks – Co-Founder, Optix Solutions

Introducing our 74th episode of ON AIR: With Owen – our latest interview video series with honest conversation about scaling revenue, hosted by our Founder & CEO, Owen Richards.

Our 74th guest is Alastair Banks, Co-Founder at Optix Solutions. Alastair and Owen discuss personal brand – how any salesperson trying to drive new business can build a personal brand and use it to their advantage.

Including:
– An introduction to Alastair and Optix Solutions
– Why would an SDR/Account Executive/Head of Sales/Founder spend time building a personal brand, when they could be out selling?
– How long does it take to build a personal brand, and are there quick wins along the way
– For junior-mid level roles, how do you decide on a tone of voice for your personal brand?
– How do you decide on the right channels for your personal brand?
– What does good personal brand content look like?
– How to build and reach your target audience

Day 12 of Air Marketing’s 12 Days of Christmas: Air 2022 Rewind

It’s been a year like no other, and as we turn the page on 2022, we’re taking a moment to relive the most memorable moments that have shaped our business culturally in the past year.

Watch the video montage:

And that concludes Air Marketing’s 12 Days of Christmas campaign. We hope you found our content useful and enjoyable, and and we look forward to continuing to connect with you and support your business needs in the new year.

On behalf of everyone at Air Marketing, we wish you a very Merry Christmas and a Happy New Year!

Day 9 of Air Marketing’s 12 Days of Christmas: Maximising the Success of your Email Campaigns

Your email campaigns success is much more than catchy subject lines, SEO optmised copy and strong and clear CTA’s.

Before you get started in designing your next killer email, you need to consider the details when setting up your email marketing campaign.

We have compiled a list of the key things to consider when setting up an email marketing campaign, and how to optimise each part.

This guide will provide tips on the following areas:

1. From Name
2. From Email Address
3. Subject Line & Preview
4. Internal Email Names
5. Account Address
6. Send To & Not Send To
7. Optimised Send Time
8. UTM & Tracking

Content by James Ollerhead, Senior Marketing Elf at Air Marketing.

DAY 10 OF AIR MARKETING’S 12 DAYS OF CHRISTMAS

What’s behind door number 10?

Day 7 of Air Marketing’s 12 Days of Christmas: Be Brave Sell More Guide

Does your marketing need a spruce up? (Excuse the Christmas pun!) 🎄 Tired of sending out the same old fluff and seeing the same low ROI?

Then this guide is for you. 

We’ve pulled together 4 lessons to help you think differently about your marketing strategy, ultimately resulting in more sales and long-lasting relationships with your ideal customer. 

The 4 lessons include:

  • Be Brave And Look Closer At The Numbers
  • Be Brave With Your Content
  • Be Brave With Your Targeting
  • Be Brave With Your Delivery

Put together, our 4 lessons in fearless marketing will make you serious money… so download it today!

DAY 8 OF AIR MARKETING’S 12 DAYS OF CHRISTMAS

What’s behind door number 8?